Apple Watch vs Gabb:Which is more popular?
In October 2026, Apple Watch had more branded searches than Gabb among kids smartwatch brands worldwide. Apple Watch had about 40,500 branded searches, while Gabb had 9,900. Apple Watch made up 12.3% of all kids smartwatch brand searches we track, and Gabb accounted for 3%. When we asked ChatGPT and Google AI Overviews about kids smartwatch brands, Apple Watch appeared in four of the five answers and Gabb in none.
Who do people search for more?
Apple Watch, about 4 searches for every 1 for Gabb
Who does AI mention more?
Apple Watch, mentioned in 4 of 5 answers, Gabb in 0
Who does AI recommend more?
Apple Watch, the only one of the two named
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Top kids smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Watch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gabb did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids smartwatch brands
5 answers
Asked ChatGPT
“Which kids smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatches for kids?”
Asked ChatGPT
“What's the best smartwatch for a child without a phone?”
Searched Google, AI Overview
“kids smart watch”
Searched Google, AI Overview
“smart watch for kids”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Apple Watch or Gabb more popular in search?
This chart shows how often people search Google for Apple Watch and Gabb by name. Each line represents a brand's share of searches for all 11 kids smartwatch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple Watch, Gabb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Verizon | Spacetalk | Xplora | Apple Watch | Bark | Garmin | imoo | TickTalk | Fitbit | Gabb | VTech |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 16.4% | 16.4% | 16.4% | 13.4% | 4.9% | 13.4% | 4% | 3.3% | 4% | 6% | 1.8% |
| Dec 2025 | 17.8% | 14.5% | 14.5% | 11.9% | 6.5% | 11.9% | 4.3% | 4.3% | 5.3% | 6.5% | 2.4% |
| Jan 2026 | 15.2% | 22.8% | 18.6% | 10.2% | 4.6% | 8.3% | 4.6% | 4.6% | 5.6% | 4.6% | 1.1% |
| Feb 2026 | 12.2% | 27.2% | 18.2% | 8.1% | 5.4% | 8.1% | 5.4% | 5.4% | 4.5% | 4.5% | 0.85% |
| Mar 2026 | 15.2% | 18.6% | 22.7% | 8.3% | 5.6% | 10.2% | 5.6% | 4.5% | 3.7% | 4.5% | 1.1% |
| Apr 2026 | 16.1% | 16.1% | 19.7% | 8.8% | 5.9% | 13.2% | 5.9% | 4.8% | 3.9% | 4.8% | 0.76% |
| May 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 7.6% | 11.3% | 6.2% | 5.1% | 3.4% | 5.1% | 0.65% |
| Jun 2026 | 16.3% | 13.4% | 20% | 10.9% | 8.9% | 10.9% | 6% | 4.9% | 4% | 4% | 0.63% |
| Jul 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 9.3% | 11.3% | 6.2% | 4.1% | 3.4% | 4.1% | 0.82% |
| Aug 2026 | 16.8% | 13.7% | 20.5% | 9.2% | 11.2% | 9.2% | 6.2% | 4.1% | 3.4% | 5% | 0.67% |
| Sep 2026 | 18.3% | 14.9% | 18.3% | 10% | 10% | 10% | 6.7% | 4.5% | 3% | 3.7% | 0.72% |
| Oct 2026 | 18.3% | 15% | 15% | 12.3% | 12.3% | 8.2% | 6.7% | 4.5% | 3.7% | 3% | 1.1% |
Apple Watch sells other things too, so only its searches that name this product count here, like “apple watch for kids”.
How has branded search for Apple Watch and Gabb changed worldwide over the last 12 months?
3 findings
- Apple Watch was ahead of Gabb in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide moved from 13.4% to 12.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending October 2026, Gabb’s share of searches among kids smartwatch brands worldwide moved from 6% to 3%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
How did search popularity change for kids smartwatch brands worldwide in October 2026?
3 changes
In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.
In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.
How are Apple Watch’s and Gabb’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Watch’s and Gabb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
1 branded search term
- apple watch for kids
Gabb
1 branded search term
- gabb watch
Other head-to-heads among kids smartwatch brands
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