Apple Watch vs Spacetalk:Which is more popular?
In October 2026, Spacetalk had more branded searches than Apple Watch among kids smartwatch brands worldwide. Spacetalk had about 49,500 branded searches, while Apple Watch had 40,500. Spacetalk made up 15% of all kids smartwatch brand searches we track, and Apple Watch accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about kids smartwatch brands, Apple Watch appeared in four of the five answers and Spacetalk in none.
Who do people search for more?
Spacetalk, about 22% more searches than Apple Watch
Who does AI mention more?
Apple Watch, mentioned in 4 of 5 answers, Spacetalk in 0
Who does AI recommend more?
Apple Watch, the only one of the two named
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Top kids smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Watch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spacetalk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids smartwatch brands
5 answers
Asked ChatGPT
“Which kids smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatches for kids?”
Asked ChatGPT
“What's the best smartwatch for a child without a phone?”
Searched Google, AI Overview
“kids smart watch”
Searched Google, AI Overview
“smart watch for kids”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Apple Watch or Spacetalk more popular in search?
This chart shows how often people search Google for Apple Watch and Spacetalk by name. Each line represents a brand's share of searches for all 11 kids smartwatch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Spacetalk, Apple Watch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Verizon | Spacetalk | Xplora | Apple Watch | Bark | Garmin | imoo | TickTalk | Fitbit | Gabb | VTech |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 16.4% | 16.4% | 16.4% | 13.4% | 4.9% | 13.4% | 4% | 3.3% | 4% | 6% | 1.8% |
| Dec 2025 | 17.8% | 14.5% | 14.5% | 11.9% | 6.5% | 11.9% | 4.3% | 4.3% | 5.3% | 6.5% | 2.4% |
| Jan 2026 | 15.2% | 22.8% | 18.6% | 10.2% | 4.6% | 8.3% | 4.6% | 4.6% | 5.6% | 4.6% | 1.1% |
| Feb 2026 | 12.2% | 27.2% | 18.2% | 8.1% | 5.4% | 8.1% | 5.4% | 5.4% | 4.5% | 4.5% | 0.85% |
| Mar 2026 | 15.2% | 18.6% | 22.7% | 8.3% | 5.6% | 10.2% | 5.6% | 4.5% | 3.7% | 4.5% | 1.1% |
| Apr 2026 | 16.1% | 16.1% | 19.7% | 8.8% | 5.9% | 13.2% | 5.9% | 4.8% | 3.9% | 4.8% | 0.76% |
| May 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 7.6% | 11.3% | 6.2% | 5.1% | 3.4% | 5.1% | 0.65% |
| Jun 2026 | 16.3% | 13.4% | 20% | 10.9% | 8.9% | 10.9% | 6% | 4.9% | 4% | 4% | 0.63% |
| Jul 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 9.3% | 11.3% | 6.2% | 4.1% | 3.4% | 4.1% | 0.82% |
| Aug 2026 | 16.8% | 13.7% | 20.5% | 9.2% | 11.2% | 9.2% | 6.2% | 4.1% | 3.4% | 5% | 0.67% |
| Sep 2026 | 18.3% | 14.9% | 18.3% | 10% | 10% | 10% | 6.7% | 4.5% | 3% | 3.7% | 0.72% |
| Oct 2026 | 18.3% | 15% | 15% | 12.3% | 12.3% | 8.2% | 6.7% | 4.5% | 3.7% | 3% | 1.1% |
Apple Watch sells other things too, so only its searches that name this product count here, like “apple watch for kids”.
How has branded search for Apple Watch and Spacetalk changed worldwide over the last 12 months?
3 findings
- Spacetalk was ahead of Apple Watch in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide moved from 13.4% to 12.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending October 2026, Spacetalk’s share of searches among kids smartwatch brands worldwide moved from 16.4% to 15%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for kids smartwatch brands worldwide in October 2026?
2 changes
In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
In October 2026, Spacetalk rose from 3rd to 2nd among kids smartwatch brands worldwide.
How are Apple Watch’s and Spacetalk’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Watch’s and Spacetalk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
1 branded search term
- apple watch for kids
Spacetalk
1 branded search term
- spacetalk
Other head-to-heads among kids smartwatch brands
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