Wahoo vs Zwift:Which is more popular by branded search?
In August 2026, Zwift had more branded searches than Wahoo among indoor cycling trainer brands worldwide. Zwift was estimated to have 389K branded searches compared to Wahoo’s 86.4K, and held a 73.6% Share of Search versus Wahoo’s 16.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Wahoo or Zwift?
Compare brands that offer indoor bicycle trainers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zwift, Wahoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Zwift | Wahoo | Tacx | Elite | JetBlack |
|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 13.4% | 8.6% | 3.2% | 3% |
| Nov 2025 | 73.3% | 13.3% | 7.7% | 2.7% | 3.1% |
| Dec 2025 | 73.9% | 14% | 7.5% | 2.5% | 2.1% |
| Jan 2026 | 76.3% | 12.3% | 6.9% | 2.6% | 1.9% |
| Feb 2026 | 76.6% | 12.6% | 6.7% | 2.5% | 1.6% |
| Mar 2026 | 75.5% | 14.3% | 6.4% | 2.3% | 1.5% |
| Apr 2026 | 71.2% | 17.9% | 7.1% | 2.3% | 1.5% |
| May 2026 | 72.4% | 17.8% | 6.1% | 2.2% | 1.5% |
| Jun 2026 | 70.6% | 18.3% | 7.1% | 2.2% | 1.7% |
| Jul 2026 | 72.9% | 17.3% | 5.9% | 2.2% | 1.7% |
| Aug 2026 | 73.6% | 16.4% | 6% | 2.3% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Wahoo and Zwift comparison changed over the last 12 months?
3 findings
- Zwift was ahead of Wahoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide moved from 13.4% to 16.4%, and its estimated monthly branded searches moved from 104K to 86.4K.
- Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide moved from 71.8% to 73.6%, and its estimated monthly branded searches moved from 561K to 389K.
How did search popularity change for indoor cycling trainer brands worldwide in August 2026?
2 changes
In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%.
In August 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 17.3% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Wahoo’s and Zwift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.