Brandwave

How popular isZwift in search?

In August 2026, there were an estimated 389K branded searches for Zwift worldwide which is down 30.7% over the last 11 months. Zwift holds 73.6% estimated Share of Search among indoor cycling trainer brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zwift73.6%
  2. Wahoo16.4%
  3. Tacx6%
  4. Elite2.3%
  5. JetBlack1.7%
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Which indoor cycling trainer brands compete with Zwift?

Zwift against indoor cycling trainer brands worldwide, by month

Share of Search by month for Zwift, Wahoo, Tacx, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooTacxEliteJetBlack
Oct 202571.8%13.4%8.6%3.2%3%
Nov 202573.3%13.3%7.7%2.7%3.1%
Dec 202573.9%14%7.5%2.5%2.1%
Jan 202676.3%12.3%6.9%2.6%1.9%
Feb 202676.6%12.6%6.7%2.5%1.6%
Mar 202675.5%14.3%6.4%2.3%1.5%
Apr 202671.2%17.9%7.1%2.3%1.5%
May 202672.4%17.8%6.1%2.2%1.5%
Jun 202670.6%18.3%7.1%2.2%1.7%
Jul 202672.9%17.3%5.9%2.2%1.7%
Aug 202673.6%16.4%6%2.3%1.7%
Sep 2026—————

  1. 1.Zwift

    73.6%

    held 1st · 389K estimated branded searches · +26% vs prior month · +0.8 points

  2. 2.Wahoo

    16.4%

    held 2nd · 86.4K estimated branded searches · +17.7% vs prior month · -1 points

  3. 3.Tacx

    6%

    held 3rd · 31.9K estimated branded searches · +26.6% vs prior month · +0.1 points

  4. 4.Elite

    2.3%

    held 4th · 12K estimated branded searches · +30% vs prior month · +0.1 points

  5. 5.JetBlack

    1.7%

    held 5th · 8.8K estimated branded searches · +22.6% vs prior month · 0 points

Compare search popularity between Zwift and its closest rivals

How has branded search demand for Zwift changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zwift worldwide fell from 561K to 389K.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide increased from 71.8% to 73.6%.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 76.6% in February 2026 and was lowest at 70.6% in June 2026.

How did search popularity change for indoor cycling trainer brands worldwide in August 2026?

  1. In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%.

  2. In August 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 17.3% to 16.4%.

  3. Estimated monthly branded searches for JetBlack worldwide fell 62% over 11 measured months, from 23.2K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  5. Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.

How is Zwift measured?

Brandwave collects information about searches that people make online using Zwift’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • zwift
  • zwift com
  • zwift ride
  • zwift trainer

Do you work for Zwift? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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