TrainerRoad vs Zwift:Which is more popular by branded search?
In August 2026, Zwift had more branded searches than TrainerRoad among cycling apps worldwide. Zwift was estimated to have 389K branded searches compared to TrainerRoad’s 18.1K, and held a 10.4% Share of Search versus TrainerRoad’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TrainerRoad or Zwift?
Compare the apps cyclists train and navigate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zwift, TrainerRoad. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Komoot | Zwift | Wahoo | TrainerRoad |
|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 15.8% | 16.1% | 3% | 0.78% |
| Nov 2025 | 58.8% | 14.5% | 21.9% | 4% | 0.87% |
| Dec 2025 | 63.7% | 12.8% | 19% | 3.6% | 0.94% |
| Jan 2026 | 64.4% | 12.9% | 18.5% | 3% | 1.2% |
| Feb 2026 | 62.9% | 18.9% | 14.8% | 2.4% | 0.93% |
| Mar 2026 | 63.7% | 23.4% | 10.3% | 1.9% | 0.63% |
| Apr 2026 | 61.9% | 27.6% | 8% | 2% | 0.5% |
| May 2026 | 61.8% | 27.6% | 8.2% | 2% | 0.5% |
| Jun 2026 | 62.9% | 28.1% | 6.8% | 1.8% | 0.42% |
| Jul 2026 | 56.7% | 31% | 9.6% | 2.3% | 0.46% |
| Aug 2026 | 60% | 26.8% | 10.4% | 2.3% | 0.48% |
| Sep 2026 | — | — | — | — | — |
How has the TrainerRoad and Zwift comparison changed over the last 12 months?
3 findings
- Zwift was ahead of TrainerRoad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TrainerRoad’s estimated Share of Search among cycling apps worldwide moved from 0.78% to 0.48%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide moved from 16.1% to 10.4%, and its estimated monthly branded searches moved from 561K to 389K.
How did search popularity change for cycling apps worldwide in August 2026?
2 changes
In August 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 9.6% to 10.4%.
Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TrainerRoad’s and Zwift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TrainerRoad
1 branded search term
- trainerroad
Zwift
4 branded search terms
- zwift
- zwift com
- zwift ride
- zwift trainer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.