Elite vs Zwift:Which is more popular by branded search?
In August 2026, Zwift had more branded searches than Elite among indoor cycling trainer brands worldwide. Zwift was estimated to have 389K branded searches compared to Elite’s 12K, and held a 73.6% Share of Search versus Elite’s 2.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Elite or Zwift?
Compare brands that offer indoor bicycle trainers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zwift, Elite. The figures are in the table below the chart.
View monthly share of search table
| Month | Zwift | Wahoo | Tacx | Elite | JetBlack |
|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 13.4% | 8.6% | 3.2% | 3% |
| Nov 2025 | 73.3% | 13.3% | 7.7% | 2.7% | 3.1% |
| Dec 2025 | 73.9% | 14% | 7.5% | 2.5% | 2.1% |
| Jan 2026 | 76.3% | 12.3% | 6.9% | 2.6% | 1.9% |
| Feb 2026 | 76.6% | 12.6% | 6.7% | 2.5% | 1.6% |
| Mar 2026 | 75.5% | 14.3% | 6.4% | 2.3% | 1.5% |
| Apr 2026 | 71.2% | 17.9% | 7.1% | 2.3% | 1.5% |
| May 2026 | 72.4% | 17.8% | 6.1% | 2.2% | 1.5% |
| Jun 2026 | 70.6% | 18.3% | 7.1% | 2.2% | 1.7% |
| Jul 2026 | 72.9% | 17.3% | 5.9% | 2.2% | 1.7% |
| Aug 2026 | 73.6% | 16.4% | 6% | 2.3% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Elite and Zwift comparison changed over the last 12 months?
3 findings
- Zwift was ahead of Elite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elite’s estimated Share of Search among indoor cycling trainer brands worldwide moved from 3.2% to 2.3%, and its estimated monthly branded searches moved from 25.1K to 12K.
- Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide moved from 71.8% to 73.6%, and its estimated monthly branded searches moved from 561K to 389K.
How did search popularity change for indoor cycling trainer brands worldwide in August 2026?
2 changes
In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%.
Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elite’s and Zwift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.