Brandwave

Indoor cycling trainer brands:Which brands are most popular in search?

In August 2026, Zwift was the most searched among indoor cycling trainer brands worldwide, with an estimated 389K branded searches and 73.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zwift73.6%
  2. Wahoo16.4%
  3. Tacx6%
  4. Elite2.3%
  5. JetBlack1.7%

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Share of SearchLeaderboard

Compare brands that offer indoor bicycle trainers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among indoor cycling trainer brands worldwide, by month

Share of Search by month for Zwift, Wahoo, Tacx, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooTacxEliteJetBlack
Oct 202571.8%13.4%8.6%3.2%3%
Nov 202573.3%13.3%7.7%2.7%3.1%
Dec 202573.9%14%7.5%2.5%2.1%
Jan 202676.3%12.3%6.9%2.6%1.9%
Feb 202676.6%12.6%6.7%2.5%1.6%
Mar 202675.5%14.3%6.4%2.3%1.5%
Apr 202671.2%17.9%7.1%2.3%1.5%
May 202672.4%17.8%6.1%2.2%1.5%
Jun 202670.6%18.3%7.1%2.2%1.7%
Jul 202672.9%17.3%5.9%2.2%1.7%
Aug 202673.6%16.4%6%2.3%1.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Zwift

    73.6%

    held 1st · 389K estimated branded searches · +26% vs prior month · +0.8 points

  2. 2.Wahoo

    16.4%

    held 2nd · 86.4K estimated branded searches · +17.7% vs prior month · -1 points

  3. 3.Tacx

    6%

    held 3rd · 31.9K estimated branded searches · +26.6% vs prior month · +0.1 points

  4. 4.Elite

    2.3%

    held 4th · 12K estimated branded searches · +30% vs prior month · +0.1 points

  5. 5.JetBlack

    1.7%

    held 5th · 8.8K estimated branded searches · +22.6% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among indoor cycling trainer brands worldwide?

In August 2026, Zwift was the most searched among indoor cycling trainer brands worldwide, with an estimated 389K branded searches and 73.6% estimated Share of Search within this set. Wahoo is in 2nd place, 57.3 percentage points behind at 16.4% Share of Search.

Global indoor cycling trainer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zwift71.8% → 73.6%76.6%Feb 202670.6%Jun 20261st
Wahoo13.4% → 16.4%18.3%Jun 202612.3%Jan 20262nd
Tacx8.6% → 6%8.6%Oct 20255.9%Jul 20263rd
Elite3.2% → 2.3%3.2%Oct 20252.2%Jul 20264th
JetBlack3% → 1.7%3.1%Nov 20251.5%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide increased from 71.8% to 73.6%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide increased from 13.4% to 16.4%.
  • Across the 11 months ending August 2026, Tacx’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 8.6% to 6%.
  • Across the 11 months ending August 2026, Elite’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 3.2% to 2.3%.
  • Across the 11 months ending August 2026, JetBlack’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 3% to 1.7%.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 76.6% in February 2026 and was lowest at 70.6% in June 2026.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 18.3% in June 2026 and was lowest at 12.3% in January 2026.
  • Across the 11 months ending August 2026, Tacx’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 8.6% in October 2025 and was lowest at 5.9% in July 2026.
  • Across the 11 months ending August 2026, Elite’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 3.2% in October 2025 and was lowest at 2.2% in July 2026.
  • Across the 11 months ending August 2026, JetBlack’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.5% in May 2026.

How did search popularity change for indoor cycling trainer brands worldwide in August 2026?

  1. In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%.

  2. In August 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 17.3% to 16.4%.

  3. Estimated monthly branded searches for JetBlack worldwide fell 62% over 11 measured months, from 23.2K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  5. Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.

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