Brandwave

How popular isWahoo in search?

In August 2026, there were an estimated 86.4K branded searches for Wahoo worldwide which is down 17.1% over the last 11 months. Wahoo holds 1.5% estimated Share of Search among GPS cycling computer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin96.2%
  2. Wahoo1.5%
  3. iGPSPORT1.3%
  4. Magene0.5%
  5. Hammerhead0.41%
Wahoo website (opens in a new tab)

Follow Wahoo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which GPS cycling computer brands compete with Wahoo?

Wahoo against GPS cycling computer brands worldwide, by month

Share of Search by month for Garmin, Wahoo. The figures are in the table below the chart.

View monthly share of search table
MonthGarminWahooiGPSPORTMageneHammerhead
Oct 202595.2%2.7%1.1%0.59%0.4%
Nov 202595.6%2.6%1%0.47%0.32%
Dec 202596.2%2.3%0.89%0.4%0.28%
Jan 202695.8%2.3%1.1%0.6%0.28%
Feb 202696.2%1.9%1.1%0.5%0.34%
Mar 202696%1.5%1.3%0.75%0.42%
Apr 202695.5%1.6%1.6%0.74%0.51%
May 202695.7%1.5%1.6%0.71%0.49%
Jun 202695.9%1.4%1.6%0.61%0.5%
Jul 202695.6%1.6%1.6%0.61%0.5%
Aug 202696.2%1.5%1.3%0.5%0.41%
Sep 2026—————

  1. 1.Garmin

    96.2%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.6 points.

  2. 2.Wahoo

    1.5%

    Moved from 3rd to 2nd. 86.4K estimated branded searches, +17.7% vs prior month. Share -0.1 points.

  3. 3.iGPSPORT

    1.3%

    Moved from 2nd to 3rd. 74.4K estimated branded searches, -0.04% vs prior month. Share -0.3 points.

  4. 4.Magene

    0.5%

    Held 4th. 27.8K estimated branded searches, +0.54% vs prior month. Share -0.1 points.

  5. 5.Hammerhead

    0.41%

    Held 5th. 23K estimated branded searches, +0.26% vs prior month. Share -0.1 points.

Compare search popularity between Wahoo and its closest rivals

How has branded search demand for Wahoo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wahoo worldwide fell from 104K to 86.4K.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide decreased from 2.7% to 1.5%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide peaked at 2.7% in October 2025 and was lowest at 1.4% in June 2026.

How did search popularity change for GPS cycling computer brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among GPS cycling computer brands worldwide, from 95.6% to 96.2%.

  2. In August 2026, Wahoo rose from 3rd to 2nd among GPS cycling computer brands worldwide.

  3. In August 2026, iGPSPORT fell from 2nd to 3rd among GPS cycling computer brands worldwide.

  4. Estimated monthly branded searches for Hammerhead worldwide rose 49.5% over 11 measured months, from 15.4K to 23K in August 2026.

  5. Estimated monthly branded searches for Magene worldwide rose 23.4% over 11 measured months, from 22.5K to 27.8K in August 2026.

Where does Wahoo compete?

Wahoo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike computers3rd of 61.5%Show ranking
GPS cycling computer brands2nd of 51.5%Shown above
Cycling apps4th of 52.3%Show ranking
Exercise bike brands4th of 514.6%Show ranking
Bike trainers2nd of 614.9%Show ranking
Indoor cycling trainer brands2nd of 516.4%Show ranking

How is Wahoo measured?

Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cycling computer wahoo
  • cycling trainer wahoo
  • wahoo elemnt
  • wahoo kickr
  • wahoofitness com

Do you work for Wahoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Wahoo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free