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GPS cycling computer brands:Which brands are most popular in search?

In August 2026, Garmin was the most searched among GPS cycling computer brands worldwide, with an estimated 5.4M branded searches and 96.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin96.2%
  2. Wahoo1.5%
  3. iGPSPORT1.3%
  4. Magene0.5%
  5. Hammerhead0.41%

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Share of SearchLeaderboard

Compare brands that offer GPS computers for cycling. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among GPS cycling computer brands worldwide, by month

Share of Search by month for Garmin. The figures are in the table below the chart.

View monthly share of search table
MonthGarminWahooiGPSPORTMageneHammerhead
Oct 202595.2%2.7%1.1%0.59%0.4%
Nov 202595.6%2.6%1%0.47%0.32%
Dec 202596.2%2.3%0.89%0.4%0.28%
Jan 202695.8%2.3%1.1%0.6%0.28%
Feb 202696.2%1.9%1.1%0.5%0.34%
Mar 202696%1.5%1.3%0.75%0.42%
Apr 202695.5%1.6%1.6%0.74%0.51%
May 202695.7%1.5%1.6%0.71%0.49%
Jun 202695.9%1.4%1.6%0.61%0.5%
Jul 202695.6%1.6%1.6%0.61%0.5%
Aug 202696.2%1.5%1.3%0.5%0.41%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Garmin

    96.2%

    held 1st · 5.4M estimated branded searches · +23.2% vs prior month · +0.6 points

  2. 2.Wahoo

    1.5%

    moved from 3rd to 2nd · 86.4K estimated branded searches · +17.7% vs prior month · -0.1 points

  3. 3.iGPSPORT

    1.3%

    moved from 2nd to 3rd · 74.4K estimated branded searches · -0.04% vs prior month · -0.3 points

  4. 4.Magene

    0.5%

    held 4th · 27.8K estimated branded searches · +0.54% vs prior month · -0.1 points

  5. 5.Hammerhead

    0.41%

    held 5th · 23K estimated branded searches · +0.26% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among GPS cycling computer brands worldwide?

In August 2026, Garmin was the most searched among GPS cycling computer brands worldwide, with an estimated 5.4M branded searches and 96.2% estimated Share of Search within this set. Wahoo is in 2nd place, 94.7 percentage points behind at 1.5% Share of Search.

Global GPS cycling computer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin95.2% → 96.2%96.2%Aug 202695.2%Oct 20251st
Wahoo2.7% → 1.5%2.7%Oct 20251.4%Jun 20262nd
iGPSPORT1.1% → 1.3%1.6%Jul 20260.89%Dec 20253rd
Magene0.59% → 0.5%0.75%Mar 20260.4%Dec 20254th
Hammerhead0.4% → 0.41%0.51%Apr 20260.28%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among GPS cycling computer brands worldwide increased from 95.2% to 96.2%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide decreased from 2.7% to 1.5%.
  • Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide peaked at 2.7% in October 2025 and was lowest at 1.4% in June 2026.
  • Across the 11 months ending August 2026, iGPSPORT, Magene and Hammerhead held steady: their estimated Share of Search among GPS cycling computer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for GPS cycling computer brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among GPS cycling computer brands worldwide, from 95.6% to 96.2%.

  2. In August 2026, Wahoo rose from 3rd to 2nd among GPS cycling computer brands worldwide.

  3. In August 2026, iGPSPORT fell from 2nd to 3rd among GPS cycling computer brands worldwide.

  4. Estimated monthly branded searches for Hammerhead worldwide rose 49.5% over 11 measured months, from 15.4K to 23K in August 2026.

  5. Estimated monthly branded searches for Magene worldwide rose 23.4% over 11 measured months, from 22.5K to 27.8K in August 2026.

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