Brandwave

How popular isZwift in search?

In August 2026, there were an estimated 389K branded searches for Zwift worldwide which is down 30.7% over the last 11 months. Zwift holds 66.9% estimated Share of Search among bike trainers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zwift66.9%
  2. Wahoo14.9%
  3. Saris10.4%
  4. Tacx5.5%
  5. Elite2.1%
  6. Kinetic0.33%
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Which bike trainers compete with Zwift?

Zwift against bike trainers worldwide, by month

Share of Search by month for Zwift, Wahoo, Saris, Tacx, Elite. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooSarisTacxEliteKinetic
Oct 202569.3%12.9%6.1%8.3%3.1%0.36%
Nov 202571.4%12.9%5.2%7.5%2.6%0.38%
Dec 202570.4%13.4%6.4%7.2%2.3%0.37%
Jan 202673.1%11.7%5.6%6.7%2.5%0.41%
Feb 202672.2%11.9%6.8%6.3%2.4%0.4%
Mar 202669.1%13.1%9.5%5.8%2.1%0.46%
Apr 202660.7%15.3%15.5%6.1%1.9%0.4%
May 202663.6%15.7%13%5.3%2%0.41%
Jun 202662.4%16.2%12.7%6.3%2%0.49%
Jul 202664.5%15.3%12.6%5.3%1.9%0.4%
Aug 202666.9%14.9%10.4%5.5%2.1%0.33%
Sep 2026——————

  1. 1.Zwift

    66.9%

    Held 1st. 389K estimated branded searches, +26% vs prior month. Share +2.4 points.

  2. 2.Wahoo

    14.9%

    Held 2nd. 86.4K estimated branded searches, +17.7% vs prior month. Share -0.5 points.

  3. 3.Saris

    10.4%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Tacx

    5.5%

    Held 4th. 31.9K estimated branded searches, +26.6% vs prior month. Share +0.2 points.

  5. 5.Elite

    2.1%

    Held 5th. 12K estimated branded searches, +30% vs prior month. Share +0.1 points.

  6. 6.Kinetic

    0.33%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Zwift and its closest rivals

Every comparison with Zwift

How has branded search demand for Zwift changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zwift worldwide fell from 561K to 389K.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among bike trainers worldwide decreased from 69.3% to 66.9%.
  • Across the 11 months ending August 2026, Zwift’s estimated Share of Search among bike trainers worldwide peaked at 73.1% in January 2026 and was lowest at 60.7% in April 2026.

How did search popularity change for bike trainers worldwide in August 2026?

  1. In August 2026, Zwift gained estimated Share of Search among bike trainers worldwide, from 64.5% to 66.9%.

  2. In August 2026, Saris lost estimated Share of Search among bike trainers worldwide, from 12.6% to 10.4%.

  3. Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026.

  4. Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026.

  5. Estimated monthly branded searches for Kinetic worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

Where does Zwift compete?

Zwift is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling apps3rd of 510.4%Show ranking
Bike trainers1st of 666.9%Shown above
Indoor cycling trainer brands1st of 573.6%Show ranking

How is Zwift measured?

Brandwave collects information about searches that people make online using Zwift’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • zwift
  • zwift com
  • zwift ride
  • zwift trainer

Do you work for Zwift? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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