How popular isTechnogym in search?
In September 2026, there were an estimated 261K branded searches for Technogym worldwide which held steady over the last 12 months. Technogym holds 2% estimated Share of Search among stairmaster brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Planet Fitness85.8%
Peloton6.1%
Life Fitness4.2%
Technogym2%
NordicTrack1.2%
Bowflex0.7%
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Which stairmaster brands compete with Technogym?
Share of Search by month for Planet Fitness, Peloton, Life Fitness, Technogym. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Peloton | Life Fitness | Technogym | NordicTrack | Bowflex |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.2% | 8.7% | 5% | 1.9% | 1.5% | 0.67% |
| Nov 2025 | 81.5% | 8.4% | 4.9% | 1.9% | 2.4% | 0.81% |
| Dec 2025 | 81.5% | 8.5% | 4.9% | 1.6% | 2.7% | 0.81% |
| Jan 2026 | 82.1% | 7.1% | 6% | 1.6% | 2.4% | 0.66% |
| Feb 2026 | 83.4% | 7.1% | 5.1% | 1.6% | 2.2% | 0.68% |
| Mar 2026 | 86% | 5.8% | 4.3% | 1.6% | 1.7% | 0.57% |
| Apr 2026 | 83.8% | 7% | 5.1% | 2% | 1.5% | 0.68% |
| May 2026 | 86.6% | 5.9% | 4.3% | 1.4% | 1.2% | 0.58% |
| Jun 2026 | 87.5% | 5.1% | 4.3% | 1.4% | 1.3% | 0.48% |
| Jul 2026 | 87.2% | 5.1% | 4.3% | 1.4% | 1.4% | 0.58% |
| Aug 2026 | 85.7% | 6.1% | 4.2% | 1.7% | 1.6% | 0.7% |
| Sep 2026 | 85.8% | 6.1% | 4.2% | 2% | 1.2% | 0.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 11.1M | 0% | +0.1 points | |
| 2, held 2nd | 6.1% | 788K | 0% | 0 points | |
| 3, held 3rd | 4.2% | 550K | 0% | 0 points | |
| 4, held 4th | 2% | 261K | +20.9% | +0.3 points | |
| 5, held 5th | 1.2% | 154K | -26.1% | -0.4 points | |
| 6, held 6th | 0.7% | 90.5K | 0% | 0 points |
85.8%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Peloton6.1%
Held 2nd. 788K estimated branded searches, 0% vs prior month. Share 0 points.
4.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2%
Held 4th. 261K estimated branded searches, +20.9% vs prior month. Share +0.3 points.
1.2%
Held 5th. 154K estimated branded searches, -26.1% vs prior month. Share -0.4 points.
6.
Bowflex0.7%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Technogym and its closest rivals
Every comparison with Technogym
11 comparisons
How has branded search demand for Technogym changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Technogym worldwide held steady at 261K.
- Across the 12 months ending September 2026, Technogym’s estimated Share of Search among stairmaster brands worldwide held steady, from 1.9% to 2%.
How did search popularity change for stairmaster brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
Estimated monthly branded searches for NordicTrack worldwide fell 22.7% over 12 measured months, from 199K to 154K in September 2026.
Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Where does Technogym compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stairmaster brands | 4th of 6 | 2% | Shown above |
| Stair Climber brands | 3rd of 5 | 14.2% | Show ranking |
| Treadmill brands | 3rd of 5 | 14.9% | Show ranking |
| Exercise bike brands | 2nd of 5 | 17.9% | Show ranking |
| Spin Bike brands | 2nd of 5 | 17.9% | Show ranking |
| Home fitness equipment brands | 2nd of 6 | 18.9% | Show ranking |
How is Technogym measured?
Brandwave collects information about searches that people make online using Technogym’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- technogym
- technogym treadmill
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Is Technogym your brand?
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