Brandwave

How popular isNordicTrack in search?

In September 2026, there were an estimated 154K branded searches for NordicTrack worldwide which is down 22.7% over the last 12 months. NordicTrack holds 8.4% estimated Share of Search among stair climber brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Peloton42.7%
  2. Life Fitness29.8%
  3. Technogym14.2%
  4. NordicTrack8.4%
  5. Bowflex4.9%
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Where does NordicTrack compete?

NordicTrack is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands4th of 58.4%Shown below
Treadmill brands4th of 48.8%Show ranking
Elliptical machine brands3rd of 49.7%Show ranking
Recumbent bike brands3rd of 310.3%Show ranking
Exercise bike brands4th of 510.6%Show ranking
Spin bike brands4th of 510.6%Show ranking
Home fitness equipment brands3rd of 611.2%Show ranking
Rowing machine brands2nd of 614.8%Show ranking
Stationary bike brands2nd of 314.9%Show ranking
Cross trainer brands2nd of 418.8%Show ranking
Adjustable dumbbells brands1st of 356.7%Show ranking

Which stair climber brands compete with NordicTrack?

NordicTrack against stair climber brands worldwide, by month

Share of Search by month for Peloton, Life Fitness, Technogym, NordicTrack, Bowflex. The figures are in the table below the chart.

View monthly share of search table
MonthPelotonLife FitnessTechnogymNordicTrackBowflex
Oct 202549%28.1%10.9%8.3%3.8%
Nov 202545.5%26.7%10.3%13.2%4.4%
Dec 202545.7%26.7%8.6%14.6%4.4%
Jan 202639.9%33.8%9.1%13.5%3.7%
Feb 202642.8%30.4%9.8%13%4.1%
Mar 202641.8%30.4%11.8%12%4.1%
Apr 202642.9%31.3%12.1%9.5%4.2%
May 202644.1%32.1%10.3%9.2%4.3%
Jun 202640.5%34.6%11.1%10.1%3.8%
Jul 202639.6%33.9%10.9%11.1%4.6%
Aug 202642.5%29.7%11.6%11.3%4.9%
Sep 202642.7%29.8%14.2%8.4%4.9%

  1. 1.Peloton

    42.7%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Life Fitness

    29.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Technogym

    14.2%

    Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.5 points.

  4. 4.NordicTrack

    8.4%

    Held 4th. 154K estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  5. 5.Bowflex

    4.9%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NordicTrack and its closest rivals

Every comparison with NordicTrack

How has branded search demand for NordicTrack changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NordicTrack worldwide fell from 199K to 154K.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among stair climber brands worldwide peaked at 14.6% in December 2025 and was lowest at 8.3% in October 2025.

How did search popularity change for stair climber brands worldwide in September 2026?

  1. In September 2026, Technogym gained estimated Share of Search among stair climber brands worldwide, from 11.6% to 14.2%.

  2. In September 2026, NordicTrack lost estimated Share of Search among stair climber brands worldwide, from 11.3% to 8.4%.

  3. Bowflex’s estimated Share of Search among stair climber brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

  5. Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How is NordicTrack measured?

Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack commercial 1750
  • nordictrack treadmill

Do you work for NordicTrack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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