Cross Trainer brands:Which are searched most?
In September 2026, Life Fitness was the most searched among cross Trainer brands worldwide, with an estimated 550K branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Life Fitness66.9%
NordicTrack18.8%
Bowflex11%
Kettler3.3%
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Share of SearchLeaderboard
Compare the cross trainer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life Fitness, NordicTrack, Bowflex, Kettler. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 20% | 9.1% | 3.3% |
| Nov 2025 | 58.6% | 29% | 9.6% | 2.9% |
| Dec 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Jan 2026 | 64.6% | 25.7% | 7.1% | 2.6% |
| Feb 2026 | 62.1% | 26.5% | 8.4% | 3.1% |
| Mar 2026 | 63% | 24.8% | 8.5% | 3.8% |
| Apr 2026 | 66.7% | 20.3% | 9% | 4% |
| May 2026 | 67% | 19.1% | 9% | 4.9% |
| Jun 2026 | 68.4% | 20% | 7.5% | 4.1% |
| Jul 2026 | 65.7% | 21.5% | 8.8% | 4% |
| Aug 2026 | 62.3% | 23.6% | 10.3% | 3.8% |
| Sep 2026 | 66.9% | 18.8% | 11% | 3.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 550K | 0% | +4.6 points | |
| 2, held 2nd | 18.8% | 154K | -26.1% | -4.9 points | |
| 3, held 3rd | 11% | 90.5K | 0% | +0.8 points | |
| 4, held 4th | 3.3% | 27.1K | -18.1% | -0.5 points |
66.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.6 points.
18.8%
Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.9 points.
3.
Bowflex11%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Kettler3.3%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
Compare search popularity between leading brands
- Life Fitness vs NordicTrack: compare search popularity
- Life Fitness vs Bowflex: compare search popularity
- Life Fitness vs Kettler: compare search popularity
- NordicTrack vs Bowflex: compare search popularity
- NordicTrack vs Kettler: compare search popularity
- Bowflex vs Kettler: compare search popularity
- Compare any of these brands
Which brand is most popular in search among cross Trainer brands worldwide?
4 brands
In September 2026, Life Fitness was the most searched among cross Trainer brands worldwide, with an estimated 550K branded searches and 66.9% estimated Share of Search within this set. NordicTrack is in 2nd place, 48.2 percentage points behind at 18.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Life Fitness | 67.6% → 66.9% | 68.4%Jun 2026 | 56.8%Dec 2025 | 1st |
| NordicTrack | 20% → 18.8% | 31.1%Dec 2025 | 18.8%Sep 2026 | 2nd |
| Bowflex | 9.1% → 11% | 11%Sep 2026 | 7.1%Jan 2026 | 3rd |
| Kettler | 3.3% | 4.9%May 2026 | 2.6%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross Trainer brands worldwide decreased from 67.6% to 66.9%.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among cross Trainer brands worldwide decreased from 20% to 18.8%.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among cross Trainer brands worldwide increased from 9.1% to 11%.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross Trainer brands worldwide peaked at 68.4% in June 2026 and was lowest at 56.8% in December 2025.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among cross Trainer brands worldwide peaked at 31.1% in December 2025 and was lowest at 18.8% in September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among cross Trainer brands worldwide peaked at 11% in September 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending September 2026, Kettler’s estimated Share of Search among cross Trainer brands worldwide peaked at 4.9% in May 2026 and was lowest at 2.6% in January 2026.
- Across the 12 months ending September 2026, Kettler held steady: its estimated Share of Search among cross Trainer brands worldwide moved less than 0.5 percentage points.
How did search popularity change for cross Trainer brands worldwide in September 2026?
4 changes
In September 2026, Life Fitness gained estimated Share of Search among cross Trainer brands worldwide, from 62.3% to 66.9%.
In September 2026, Bowflex gained estimated Share of Search among cross Trainer brands worldwide, from 10.3% to 11%.
In September 2026, NordicTrack lost estimated Share of Search among cross Trainer brands worldwide, from 23.6% to 18.8%.
Kettler’s estimated Share of Search among cross Trainer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in September 2026.
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