Brandwave

How popular isNordicTrack in search?

In September 2026, there were an estimated 154K branded searches for NordicTrack worldwide which is down 22.7% over the last 12 months. NordicTrack holds 18.8% estimated Share of Search among cross trainer brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Life Fitness66.9%
  2. NordicTrack18.8%
  3. Bowflex11%
  4. Kettler3.3%
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Which cross trainer brands compete with NordicTrack?

NordicTrack against cross trainer brands worldwide, by month

Share of Search by month for Life Fitness, NordicTrack, Bowflex, Kettler. The figures are in the table below the chart.

View monthly share of search table
MonthLife FitnessNordicTrackBowflexKettler
Oct 202567.6%20%9.1%3.3%
Nov 202558.6%29%9.6%2.9%
Dec 202556.8%31.1%9.3%2.8%
Jan 202664.6%25.7%7.1%2.6%
Feb 202662.1%26.5%8.4%3.1%
Mar 202663%24.8%8.5%3.8%
Apr 202666.7%20.3%9%4%
May 202667%19.1%9%4.9%
Jun 202668.4%20%7.5%4.1%
Jul 202665.7%21.5%8.8%4%
Aug 202662.3%23.6%10.3%3.8%
Sep 202666.9%18.8%11%3.3%

  1. 1.Life Fitness

    66.9%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.NordicTrack

    18.8%

    Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.9 points.

  3. 3.Bowflex

    11%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Kettler

    3.3%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

Compare search popularity between NordicTrack and its closest rivals

Every comparison with NordicTrack

How has branded search demand for NordicTrack changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NordicTrack worldwide fell from 199K to 154K.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among cross trainer brands worldwide decreased from 20% to 18.8%.
  • Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among cross trainer brands worldwide peaked at 31.1% in December 2025 and was lowest at 18.8% in September 2026.

How did search popularity change for cross trainer brands worldwide in September 2026?

  1. In September 2026, Life Fitness gained estimated Share of Search among cross trainer brands worldwide, from 62.3% to 66.9%.

  2. In September 2026, Bowflex gained estimated Share of Search among cross trainer brands worldwide, from 10.3% to 11%.

  3. In September 2026, NordicTrack lost estimated Share of Search among cross trainer brands worldwide, from 23.6% to 18.8%.

  4. Kettler’s estimated Share of Search among cross trainer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in September 2026.

Where does NordicTrack compete?

NordicTrack is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair climber brands4th of 58.4%Show ranking
Treadmill brands4th of 48.8%Show ranking
Elliptical machine brands3rd of 49.7%Show ranking
Recumbent bike brands3rd of 310.3%Show ranking
Spin bike brands4th of 510.6%Show ranking
Exercise bike brands4th of 511.1%Show ranking
Home fitness equipment brands3rd of 611.2%Show ranking
Rowing machine brands2nd of 614.8%Show ranking
Stationary bike brands2nd of 314.9%Show ranking
Cross trainer brands2nd of 418.8%Shown above
Adjustable dumbbells brands1st of 349.2%Show ranking

How is NordicTrack measured?

Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack commercial 1750
  • nordictrack treadmill

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How the Brand Demand Index is measured

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