How popular isLife Fitness in search?
In September 2026, there were an estimated 550K branded searches for Life Fitness worldwide which is down 18.3% over the last 12 months. Life Fitness holds 66.9% estimated Share of Search among cross trainer brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Life Fitness66.9%
NordicTrack18.8%
Bowflex11%
Kettler3.3%
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Which cross trainer brands compete with Life Fitness?
Share of Search by month for Life Fitness, NordicTrack, Bowflex, Kettler. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 20% | 9.1% | 3.3% |
| Nov 2025 | 58.6% | 29% | 9.6% | 2.9% |
| Dec 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Jan 2026 | 64.6% | 25.7% | 7.1% | 2.6% |
| Feb 2026 | 62.1% | 26.5% | 8.4% | 3.1% |
| Mar 2026 | 63% | 24.8% | 8.5% | 3.8% |
| Apr 2026 | 66.7% | 20.3% | 9% | 4% |
| May 2026 | 67% | 19.1% | 9% | 4.9% |
| Jun 2026 | 68.4% | 20% | 7.5% | 4.1% |
| Jul 2026 | 65.7% | 21.5% | 8.8% | 4% |
| Aug 2026 | 62.3% | 23.6% | 10.3% | 3.8% |
| Sep 2026 | 66.9% | 18.8% | 11% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 550K | 0% | +4.6 points | |
| 2, held 2nd | 18.8% | 154K | -26.1% | -4.9 points | |
| 3, held 3rd | 11% | 90.5K | 0% | +0.8 points | |
| 4, held 4th | 3.3% | 27.1K | -18.1% | -0.5 points |
66.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.6 points.
18.8%
Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.9 points.
3.
Bowflex11%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Kettler3.3%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
Compare search popularity between Life Fitness and its closest rivals
Every comparison with Life Fitness
7 comparisons
How has branded search demand for Life Fitness changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Life Fitness worldwide fell from 673K to 550K.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross trainer brands worldwide decreased from 67.6% to 66.9%.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross trainer brands worldwide peaked at 68.4% in June 2026 and was lowest at 56.8% in December 2025.
How did search popularity change for cross trainer brands worldwide in September 2026?
4 changes
In September 2026, Life Fitness gained estimated Share of Search among cross trainer brands worldwide, from 62.3% to 66.9%.
In September 2026, Bowflex gained estimated Share of Search among cross trainer brands worldwide, from 10.3% to 11%.
In September 2026, NordicTrack lost estimated Share of Search among cross trainer brands worldwide, from 23.6% to 18.8%.
Kettler’s estimated Share of Search among cross trainer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in September 2026.
Where does Life Fitness compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stair climber brands | 2nd of 5 | 29.8% | Show ranking |
| Treadmill brands | 2nd of 4 | 31.4% | Show ranking |
| Elliptical machine brands | 2nd of 4 | 34.8% | Show ranking |
| Recumbent bike brands | 2nd of 3 | 36.9% | Show ranking |
| Cross trainer brands | 1st of 4 | 66.9% | Shown above |
| Dumbbell rack brands | 1st of 4 | 74.4% | Show ranking |
How is Life Fitness measured?
Brandwave collects information about searches that people make online using Life Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lifefitness
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Is Life Fitness your brand?
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