Life Fitness vs NordicTrack:Which is searched more?
In September 2026, Life Fitness had more branded searches than NordicTrack among cross trainer brands worldwide. Life Fitness was estimated to have 550K branded searches compared to NordicTrack’s 154K, and held a 66.9% Share of Search versus NordicTrack’s 18.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Life Fitness or NordicTrack?
Compare the cross trainer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life Fitness, NordicTrack. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 20% | 9.1% | 3.3% |
| Nov 2025 | 58.6% | 29% | 9.6% | 2.9% |
| Dec 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Jan 2026 | 64.6% | 25.7% | 7.1% | 2.6% |
| Feb 2026 | 62.1% | 26.5% | 8.4% | 3.1% |
| Mar 2026 | 63% | 24.8% | 8.5% | 3.8% |
| Apr 2026 | 66.7% | 20.3% | 9% | 4% |
| May 2026 | 67% | 19.1% | 9% | 4.9% |
| Jun 2026 | 68.4% | 20% | 7.5% | 4.1% |
| Jul 2026 | 65.7% | 21.5% | 8.8% | 4% |
| Aug 2026 | 62.3% | 23.6% | 10.3% | 3.8% |
| Sep 2026 | 66.9% | 18.8% | 11% | 3.3% |
How has the Life Fitness and NordicTrack comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of NordicTrack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross trainer brands worldwide moved from 67.6% to 66.9%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among cross trainer brands worldwide moved from 20% to 18.8%, and its estimated monthly branded searches moved from 199K to 154K.
How did search popularity change for cross trainer brands worldwide in September 2026?
2 changes
In September 2026, Life Fitness gained estimated Share of Search among cross trainer brands worldwide, from 62.3% to 66.9%.
In September 2026, NordicTrack lost estimated Share of Search among cross trainer brands worldwide, from 23.6% to 18.8%.
Other head-to-heads among cross trainer brands
How each brand is measured
Brandwave collects information about searches that people make online using Life Fitness’ and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- lifefitness
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.