Bowflex vs Life Fitness:Which is searched more?
In September 2026, Life Fitness had more branded searches than Bowflex among cross trainer brands worldwide. Life Fitness was estimated to have 550K branded searches compared to Bowflex’s 90.5K, and held a 66.9% Share of Search versus Bowflex’s 11%. These are worldwide searches for English-language branded terms.
Follow Bowflex vs Life Fitness and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bowflex or Life Fitness?
Compare the cross trainer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life Fitness, Bowflex. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 20% | 9.1% | 3.3% |
| Nov 2025 | 58.6% | 29% | 9.6% | 2.9% |
| Dec 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Jan 2026 | 64.6% | 25.7% | 7.1% | 2.6% |
| Feb 2026 | 62.1% | 26.5% | 8.4% | 3.1% |
| Mar 2026 | 63% | 24.8% | 8.5% | 3.8% |
| Apr 2026 | 66.7% | 20.3% | 9% | 4% |
| May 2026 | 67% | 19.1% | 9% | 4.9% |
| Jun 2026 | 68.4% | 20% | 7.5% | 4.1% |
| Jul 2026 | 65.7% | 21.5% | 8.8% | 4% |
| Aug 2026 | 62.3% | 23.6% | 10.3% | 3.8% |
| Sep 2026 | 66.9% | 18.8% | 11% | 3.3% |
How has the Bowflex and Life Fitness comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of Bowflex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among cross trainer brands worldwide moved from 9.1% to 11%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among cross trainer brands worldwide moved from 67.6% to 66.9%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for cross trainer brands worldwide in September 2026?
2 changes
In September 2026, Life Fitness gained estimated Share of Search among cross trainer brands worldwide, from 62.3% to 66.9%.
In September 2026, Bowflex gained estimated Share of Search among cross trainer brands worldwide, from 10.3% to 11%.
Other head-to-heads among cross trainer brands
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and Life Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Life Fitness
1 branded search term
- lifefitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.