How popular isKettler in search?
In September 2026, there were an estimated 27.1K branded searches for Kettler worldwide which is down 18.1% over the last 12 months. Kettler holds 3.3% estimated Share of Search among cross trainer brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Life Fitness66.9%
NordicTrack18.8%
Bowflex11%
Kettler3.3%
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Which cross trainer brands compete with Kettler?
Share of Search by month for Life Fitness, NordicTrack, Bowflex, Kettler. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 20% | 9.1% | 3.3% |
| Nov 2025 | 58.6% | 29% | 9.6% | 2.9% |
| Dec 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Jan 2026 | 64.6% | 25.7% | 7.1% | 2.6% |
| Feb 2026 | 62.1% | 26.5% | 8.4% | 3.1% |
| Mar 2026 | 63% | 24.8% | 8.5% | 3.8% |
| Apr 2026 | 66.7% | 20.3% | 9% | 4% |
| May 2026 | 67% | 19.1% | 9% | 4.9% |
| Jun 2026 | 68.4% | 20% | 7.5% | 4.1% |
| Jul 2026 | 65.7% | 21.5% | 8.8% | 4% |
| Aug 2026 | 62.3% | 23.6% | 10.3% | 3.8% |
| Sep 2026 | 66.9% | 18.8% | 11% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 550K | 0% | +4.6 points | |
| 2, held 2nd | 18.8% | 154K | -26.1% | -4.9 points | |
| 3, held 3rd | 11% | 90.5K | 0% | +0.8 points | |
| 4, held 4th | 3.3% | 27.1K | -18.1% | -0.5 points |
66.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.6 points.
18.8%
Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.9 points.
3.
Bowflex11%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Kettler3.3%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
Compare search popularity between Kettler and its closest rivals
Every comparison with Kettler
26 comparisons
- Bunnings vs Kettler
- Freedom Furniture vs Kettler
- Hartman vs Kettler
- Keter vs Kettler
- Kettler vs Mitre 10
- Kettler vs Sunbrella
- Bowflex vs Kettler
- Kettler vs Life Fitness
- Kettler vs NordicTrack
- Forest Garden vs Kettler
- Kettler vs VonHaus
- Butterfly vs Kettler
- Charles Bentley vs Kettler
- Cornilleau vs Kettler
- JOOLA vs Kettler
- Alexander Rose vs Kettler
- Kettler vs Sunjoy
- Kettler vs Royalcraft
- Glatz vs Kettler
- Kettler vs LIVIVO
- Kettler vs LG Outdoor
- Aerocover vs Kettler
- Kettler vs Rowlinson
- Bosmere vs Kettler
- Garland vs Kettler
- Airwave vs Kettler
How has branded search demand for Kettler changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kettler worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Kettler’s estimated Share of Search among cross trainer brands worldwide peaked at 4.9% in May 2026 and was lowest at 2.6% in January 2026.
How did search popularity change for cross trainer brands worldwide in September 2026?
4 changes
In September 2026, Life Fitness gained estimated Share of Search among cross trainer brands worldwide, from 62.3% to 66.9%.
In September 2026, Bowflex gained estimated Share of Search among cross trainer brands worldwide, from 10.3% to 11%.
In September 2026, NordicTrack lost estimated Share of Search among cross trainer brands worldwide, from 23.6% to 18.8%.
Kettler’s estimated Share of Search among cross trainer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in September 2026.
Where does Kettler compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor furniture brands | 7th of 7 | 0.53% | Show ranking |
| Cross trainer brands | 4th of 4 | 3.3% | Shown above |
| Parasols | 3rd of 6 | 22.6% | Show ranking |
| Gazebos | 2nd of 6 | 31% | Show ranking |
| Garden bench brands | 1st of 6 | 36.6% | Show ranking |
| Ping pong table brands | 1st of 5 | 52.8% | Show ranking |
| Garden swing brands | 1st of 6 | 59.7% | Show ranking |
| Garden furniture cover brands | 1st of 6 | 61.3% | Show ranking |
How is Kettler measured?
Brandwave collects information about searches that people make online using Kettler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kettler
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Is Kettler your brand?
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