Brandwave

How popular isKettler in search?

In September 2026, there were an estimated 27.1K branded searches for Kettler worldwide which is down 18.1% over the last 12 months. Kettler holds 52.8% estimated Share of Search among ping pong table brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kettler52.8%
  2. Butterfly19.3%
  3. Cornilleau19.3%
  4. JOOLA8.6%
  5. Brunswick0.1%
Kettler website (opens in a new tab)

Follow Kettler and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ping pong table brands compete with Kettler?

Kettler against ping pong table brands worldwide, by month

Share of Search by month for Kettler, Butterfly, Cornilleau, JOOLA. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerButterflyCornilleauJOOLABrunswick
Oct 202550.9%18.6%15.2%15.2%0.06%
Nov 202549.2%18%18%14.7%0.06%
Dec 202549.2%18%14.7%18%0.04%
Jan 202658.6%17.5%14.3%9.5%0.06%
Feb 202657.7%17.3%17.3%7.7%0.05%
Mar 202649.2%14.7%18%18%0.06%
Apr 202644.6%10.9%24.5%19.9%0.06%
May 202655.2%11%20.2%13.5%0.04%
Jun 202658.8%11.8%21.5%7.8%0.06%
Jul 202657.3%14%20.9%7.6%0.1%
Aug 202654.7%16.4%20%8.9%0.07%
Sep 202652.8%19.3%19.3%8.6%0.1%
  1. 1.Kettler

    52.8%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  2. 2.Butterfly

    19.3%

    Moved from 3rd to 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Cornilleau

    19.3%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.JOOLA

    8.6%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Brunswick

    0.1%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Kettler and its closest rivals

How has branded search demand for Kettler changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kettler worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Kettler’s estimated Share of Search among ping pong table brands worldwide increased from 50.9% to 52.8%.
  • Across the 12 months ending September 2026, Kettler’s estimated Share of Search among ping pong table brands worldwide peaked at 58.8% in June 2026 and was lowest at 44.6% in April 2026.

How did search popularity change for ping pong table brands worldwide in September 2026?

  1. In September 2026, Butterfly overtook Cornilleau to rank 2nd among ping pong table brands worldwide, with 19.3% estimated Share of Search.

  2. In September 2026, Kettler lost estimated Share of Search among ping pong table brands worldwide, from 54.7% to 52.8%.

  3. In September 2026, Cornilleau lost estimated Share of Search among ping pong table brands worldwide, from 20% to 19.3%.

  4. Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

  5. Estimated monthly branded searches for JOOLA worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.

Where does Kettler compete?

Kettler is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor furniture brands7th of 70.53%Show ranking
Cross trainer brands4th of 43.3%Show ranking
Parasols3rd of 622.6%Show ranking
Gazebos2nd of 631%Show ranking
Garden bench brands1st of 636.6%Show ranking
Ping pong table brands1st of 552.8%Shown above
Garden swing brands1st of 659.7%Show ranking
Garden furniture cover brands1st of 661.3%Show ranking

How is Kettler measured?

Brandwave collects information about searches that people make online using Kettler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kettler

Do you work for Kettler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kettler your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.