Brandwave

How popular isOuter?

In September 2026, people searched for Outer by name about 2,780 times worldwide, a 15.2% decrease from the previous year. These searches made up 0.04% of all global outdoor furniture brand searches, placing Outer 12th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about outdoor furniture brands, Outer appeared in two of the five answers and was the fifth most recommended of the 13.

Search and AI answers in September 2026

Outer is the 12th most searched of 13 competitors and the fifth most recommended in AI answers.

  1. BunningsShare of searches 53.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Pottery BarnShare of searches 29.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. Mitre 10Share of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Freedom FurnitureShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OuterShare of searches 0.04%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outer is the fifth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Frontgate2nd
  3. Neighbor3rd
  4. Article4th
  5. Outer5th
  6. Pottery Barn6th
  7. Sunbrella7th
  8. Bunnings–
  9. Mitre 10–
  10. Freedom Furniture–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which outdoor furniture brands compete with Outer?

Outer against outdoor furniture brands worldwide, by month

Share of searches by month for Bunnings, Pottery Barn, Mitre 10, Freedom Furniture, Outer. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsPottery BarnMitre 10Freedom FurnitureArticleFrontgateKeterPOLYWOODHartmanSunbrellaKettlerOuterNeighbor
Oct 202557.2%25.6%9.4%2.3%1.4%1.5%0.69%0.57%0.57%0.31%0.38%0.04%0.02%
Nov 202550.1%33.6%8.2%2.5%1.5%2%0.61%0.5%0.41%0.22%0.33%0.03%0.02%
Dec 202558.1%26%9.5%1.9%1.2%1.3%0.47%0.38%0.7%0.17%0.31%0.01%0.01%
Jan 202653.8%29.5%8.9%2.2%1.6%1.5%0.65%0.53%0.8%0.24%0.44%0.02%0.02%
Feb 202653.8%29.5%8.8%1.8%1.6%1.4%0.8%0.8%0.65%0.36%0.44%0.03%0.03%
Mar 202652.6%28.8%8.6%2.1%1.6%1.7%1.2%1.4%0.78%0.52%0.52%0.08%0.06%
Apr 202654.7%24.5%9%2.2%1.6%2.2%1.5%2.2%0.66%0.66%0.54%0.1%0.07%
May 202649.3%26.9%9.9%3%1.8%2.4%1.6%2.4%0.73%0.89%0.73%0.12%0.1%
Jun 202651.1%27.9%8.4%3.1%1.9%1.7%1.4%2.1%0.76%0.92%0.62%0.07%0.08%
Jul 202648.9%32.7%8%2.4%1.8%1.6%1.1%1.3%0.72%0.72%0.59%0.05%0.07%
Aug 202647.8%32%9.6%2.4%2.1%1.9%1.1%1.3%0.71%0.58%0.47%0.06%0.05%
Sep 202653.1%29.1%8.7%2.1%1.9%1.8%0.96%0.96%0.53%0.43%0.35%0.04%0.03%

  1. 1.Bunnings

    53.1%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +5.3 points.

  2. 2.Pottery Barn

    29.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Mitre 10

    8.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Freedom Furniture

    2.1%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Article

    1.9%

    Held 5th. 150K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Frontgate

    1.8%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Keter

    0.96%

    Moved from 8th to 7th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.POLYWOOD

    0.96%

    Moved from 7th to 8th. 74K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  9. 9.Hartman

    0.53%

    Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  10. 10.Sunbrella

    0.43%

    Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  11. 11.Kettler

    0.35%

    Held 11th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  12. 12.Outer

    0.04%

    Held 12th. 2.8K estimated branded searches, -38.2% vs prior month. Share 0 points.

  13. 13.Neighbor

    0.03%

    Held 13th. 2.6K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Outer and its closest rivals

Every comparison with Outer

12 comparisons

How has branded search demand for Outer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outer worldwide fell from 3.3K to 2.8K.
  • Across the 12 months ending September 2026, Outer’s share of searches among outdoor furniture brands worldwide held steady at 0.04%.

How did search popularity change for outdoor furniture brands worldwide in September 2026?

6 changes

  1. In September 2026, Bunnings gained share of searches among outdoor furniture brands worldwide, from 47.8% to 53.1%.

  2. In September 2026, Pottery Barn lost share of searches among outdoor furniture brands worldwide, from 32% to 29.1%.

  3. In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%.

  4. POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026.

  5. Freedom Furniture’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in September 2026.

  6. In September 2026, Keter rose from 8th to 7th among outdoor furniture brands worldwide.

How are Outer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outer furniture
  • outer outdoor furniture

Do you work for Outer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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