Keter vs Outer:Which is searched more?
In September 2026, Keter had more branded searches than Outer among outdoor furniture brands worldwide. Keter had about 74,000 branded searches, while Outer had 2,780. Keter made up 0.96% of all outdoor furniture brand searches we track, and Outer accounted for 0.04%. These are worldwide searches for English-language branded terms.
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Is Keter or Outer more popular in search?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Keter, Outer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Pottery Barn | Mitre 10 | Freedom Furniture | Article | Frontgate | Keter | POLYWOOD | Hartman | Sunbrella | Kettler | Outer | Neighbor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.4% | 2.3% | 1.4% | 1.5% | 0.69% | 0.57% | 0.57% | 0.31% | 0.38% | 0.04% | 0.02% |
| Nov 2025 | 50.1% | 33.6% | 8.2% | 2.5% | 1.5% | 2% | 0.61% | 0.5% | 0.41% | 0.22% | 0.33% | 0.03% | 0.02% |
| Dec 2025 | 58.1% | 26% | 9.5% | 1.9% | 1.2% | 1.3% | 0.47% | 0.38% | 0.7% | 0.17% | 0.31% | 0.01% | 0.01% |
| Jan 2026 | 53.8% | 29.5% | 8.9% | 2.2% | 1.6% | 1.5% | 0.65% | 0.53% | 0.8% | 0.24% | 0.44% | 0.02% | 0.02% |
| Feb 2026 | 53.8% | 29.5% | 8.8% | 1.8% | 1.6% | 1.4% | 0.8% | 0.8% | 0.65% | 0.36% | 0.44% | 0.03% | 0.03% |
| Mar 2026 | 52.6% | 28.8% | 8.6% | 2.1% | 1.6% | 1.7% | 1.2% | 1.4% | 0.78% | 0.52% | 0.52% | 0.08% | 0.06% |
| Apr 2026 | 54.7% | 24.5% | 9% | 2.2% | 1.6% | 2.2% | 1.5% | 2.2% | 0.66% | 0.66% | 0.54% | 0.1% | 0.07% |
| May 2026 | 49.3% | 26.9% | 9.9% | 3% | 1.8% | 2.4% | 1.6% | 2.4% | 0.73% | 0.89% | 0.73% | 0.12% | 0.1% |
| Jun 2026 | 51.1% | 27.9% | 8.4% | 3.1% | 1.9% | 1.7% | 1.4% | 2.1% | 0.76% | 0.92% | 0.62% | 0.07% | 0.08% |
| Jul 2026 | 48.9% | 32.7% | 8% | 2.4% | 1.8% | 1.6% | 1.1% | 1.3% | 0.72% | 0.72% | 0.59% | 0.05% | 0.07% |
| Aug 2026 | 47.8% | 32% | 9.6% | 2.4% | 2.1% | 1.9% | 1.1% | 1.3% | 0.71% | 0.58% | 0.47% | 0.06% | 0.05% |
| Sep 2026 | 53.1% | 29.1% | 8.7% | 2.1% | 1.9% | 1.8% | 0.96% | 0.96% | 0.53% | 0.43% | 0.35% | 0.04% | 0.03% |
How has the Keter and Outer comparison changed over the last 12 months?
3 findings
- Keter was ahead of Outer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keter’s share of searches among outdoor furniture brands worldwide moved from 0.69% to 0.96%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Outer’s share of searches among outdoor furniture brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 3.3K to 2.8K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
In September 2026, Keter rose from 8th to 7th among outdoor furniture brands worldwide.
Estimated monthly branded searches for Outer worldwide fell 15.2% over 12 measured months, from 3.3K to 2.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Keter’s and Outer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor furniture brands
Bunnings vs Pottery Barn: compare search popularity
Bunnings vs Mitre 10: compare search popularity
Bunnings vs Freedom Furniture: compare search popularity- Pottery Barn vs Mitre 10: compare search popularity
- Pottery Barn vs Freedom Furniture: compare search popularity
- Mitre 10 vs Freedom Furniture: compare search popularity
Put your own brand in this comparison
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