Brandwave

Frontgate vs Outer:Which is more popular?

In September 2026, Frontgate had more branded searches than Outer among outdoor furniture brands worldwide. Frontgate had about 135,000 branded searches, while Outer had 2,780. Frontgate made up 1.8% of all outdoor furniture brand searches we track, and Outer accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Frontgate appeared in three of the five answers and Outer in two. Outer was mentioned before Frontgate in two out of three answers that named either.

Among outdoor furniture brands worldwide in September 2026

Who do people search for more?

Frontgate, about 49 searches for every 1 for Outer

Frontgate 135K searchesOuter 2.8K searches

Who does AI mention more?

Frontgate, mentioned in 3 of 5 answers, Outer in 2

Frontgate in 3 of 5Outer in 2 of 5

Who does AI recommend more?

Outer, named ahead of Frontgate in 2 of 3 answers

Outer first in 2Frontgate first in 1

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frontgate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Outer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outer was listed before Frontgate in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Frontgate2nd
  3. Neighbor3rd
  4. Article4th
  5. Outer5th
  6. Pottery Barn6th
  7. Sunbrella7th
  8. Bunnings–
  9. Mitre 10–
  10. Freedom Furniture–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Frontgate or Outer more popular in search?

This chart shows how often people search Google for Frontgate and Outer by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.

Frontgate and Outer among outdoor furniture brands worldwide, by month

Share of searches by month for Frontgate, Outer. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsPottery BarnMitre 10Freedom FurnitureArticleFrontgateKeterPOLYWOODHartmanSunbrellaKettlerOuterNeighbor
Oct 202557.2%25.6%9.4%2.3%1.4%1.5%0.69%0.57%0.57%0.31%0.38%0.04%0.02%
Nov 202550.1%33.6%8.2%2.5%1.5%2%0.61%0.5%0.41%0.22%0.33%0.03%0.02%
Dec 202558.1%26%9.5%1.9%1.2%1.3%0.47%0.38%0.7%0.17%0.31%0.01%0.01%
Jan 202653.8%29.5%8.9%2.2%1.6%1.5%0.65%0.53%0.8%0.24%0.44%0.02%0.02%
Feb 202653.8%29.5%8.8%1.8%1.6%1.4%0.8%0.8%0.65%0.36%0.44%0.03%0.03%
Mar 202652.6%28.8%8.6%2.1%1.6%1.7%1.2%1.4%0.78%0.52%0.52%0.08%0.06%
Apr 202654.7%24.5%9%2.2%1.6%2.2%1.5%2.2%0.66%0.66%0.54%0.1%0.07%
May 202649.3%26.9%9.9%3%1.8%2.4%1.6%2.4%0.73%0.89%0.73%0.12%0.1%
Jun 202651.1%27.9%8.4%3.1%1.9%1.7%1.4%2.1%0.76%0.92%0.62%0.07%0.08%
Jul 202648.9%32.7%8%2.4%1.8%1.6%1.1%1.3%0.72%0.72%0.59%0.05%0.07%
Aug 202647.8%32%9.6%2.4%2.1%1.9%1.1%1.3%0.71%0.58%0.47%0.06%0.05%
Sep 202653.1%29.1%8.7%2.1%1.9%1.8%0.96%0.96%0.53%0.43%0.35%0.04%0.03%

How has the Frontgate and Outer comparison changed over the last 12 months?

3 findings
  • Frontgate was ahead of Outer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frontgate’s share of searches among outdoor furniture brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Outer’s share of searches among outdoor furniture brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 3.3K to 2.8K.

How did search popularity change for outdoor furniture brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Outer worldwide fell 15.2% over 12 measured months, from 3.3K to 2.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Frontgate’s and Outer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frontgate

1 branded search term

  • frontgate

Outer

2 branded search terms

  • outer furniture
  • outer outdoor furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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