Brandwave

How popular isKettler in search?

In August 2026, there were an estimated 33.1K branded searches for Kettler worldwide which held steady over the last 11 months. Kettler holds 62.3% estimated Share of Search among garden swing brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kettler62.3%
  2. Charles Bentley27.9%
  3. Royalcraft5.5%
  4. LG Outdoor1.9%
  5. Rowlinson1.9%
  6. Alexander Rose0.6%
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Which garden swing brands compete with Kettler?

Kettler against garden swing brands worldwide, by month

Share of Search by month for Kettler, Charles Bentley, Royalcraft. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerCharles BentleyRoyalcraftLG OutdoorRowlinsonAlexander Rose
Oct 202582.5%7.2%7.2%0.65%2.2%0.17%
Nov 202582.5%9%6%0.27%2.2%0.12%
Dec 202583.3%7.3%7.3%0.18%1.8%0.1%
Jan 202673.5%18%6.5%0.31%1.6%0.13%
Feb 202672.7%17.8%6.4%0.7%2.2%0.31%
Mar 202671.7%17.5%6.4%1.8%2.3%0.37%
Apr 202669.5%17%7.6%3.3%2.2%0.45%
May 202670.9%17.3%6.3%2.7%2.3%0.46%
Jun 202668.6%20.5%6.1%2.2%2.2%0.36%
Jul 202668.6%20.5%6.1%2.2%2.2%0.44%
Aug 202662.3%27.9%5.5%1.9%1.9%0.6%
Sep 2026——————

  1. 1.Kettler

    62.3%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -6.3 points.

  2. 2.Charles Bentley

    27.9%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +7.4 points.

  3. 3.Royalcraft

    5.5%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  4. 4.LG Outdoor

    1.9%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

  5. 5.Rowlinson

    1.9%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

  6. 6.Alexander Rose

    0.6%

    Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

Compare search popularity between Kettler and its closest rivals

How has branded search demand for Kettler changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kettler worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among garden swing brands worldwide decreased from 82.5% to 62.3%.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among garden swing brands worldwide peaked at 83.3% in December 2025 and was lowest at 62.3% in August 2026.

How did search popularity change for garden swing brands worldwide in August 2026?

  1. In August 2026, Charles Bentley gained estimated Share of Search among garden swing brands worldwide, from 20.5% to 27.9%.

  2. In August 2026, Kettler lost estimated Share of Search among garden swing brands worldwide, from 68.6% to 62.3%.

  3. In August 2026, Royalcraft lost estimated Share of Search among garden swing brands worldwide, from 6.1% to 5.5%.

  4. LG Outdoor’s estimated Share of Search among garden swing brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.9% in August 2026.

  5. Estimated monthly branded searches for Alexander Rose worldwide rose 357.1% over 11 measured months, from 70 to 320 in August 2026.

  6. Estimated monthly branded searches for Rowlinson worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

Where does Kettler compete?

Kettler is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor furniture brands5th of 50.78%Show ranking
Garden furniture cover brands2nd of 69.3%Show ranking
Parasols3rd of 622.1%Show ranking
Gazebos2nd of 630.9%Show ranking
Garden bench brands1st of 637%Show ranking
Garden swing brands1st of 662.3%Shown above

How is Kettler measured?

Brandwave collects information about searches that people make online using Kettler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kettler

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How the Brand Demand Index is measured

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