Brandwave

Parasols:Which brands are most popular in search?

In August 2026, Hartman was the most searched among parasols worldwide, with an estimated 49.5K branded searches and 33.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hartman33.1%
  2. Sunbrella27.1%
  3. Kettler22.1%
  4. VonHaus12.1%
  5. Glatz4.4%
  6. LIVIVO1.3%

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Share of SearchLeaderboard

Compare the parasols people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among parasols worldwide, by month

Share of Search by month for Hartman, Sunbrella, Kettler, VonHaus, Glatz. The figures are in the table below the chart.

View monthly share of search table
MonthHartmanSunbrellaKettlerVonHausGlatzLIVIVO
Oct 202538.1%20.8%25.5%11.4%1.5%2.8%
Nov 202535.1%19.2%28.7%12.8%1.1%3.1%
Dec 202551.4%12.6%23%10.3%0.69%2%
Jan 202647.5%14.3%26%9.5%0.83%1.9%
Feb 202639.3%21.5%26.3%9.6%1.3%1.9%
Mar 202636.5%24.5%24.5%10.9%2.2%1.4%
Apr 202629%29%23.7%13%3.9%1.4%
May 202624.9%30.4%24.9%13.6%5%1.2%
Jun 202626.1%31.9%21.3%14.3%5.2%1.3%
Jul 202628.4%28.4%23.3%12.8%5.7%1.4%
Aug 202633.1%27.1%22.1%12.1%4.4%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Hartman

    33.1%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.Sunbrella

    27.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Kettler

    22.1%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  4. 4.VonHaus

    12.1%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  5. 5.Glatz

    4.4%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.3 points.

  6. 6.LIVIVO

    1.3%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among parasols worldwide?

In August 2026, Hartman was the most searched among parasols worldwide, with an estimated 49.5K branded searches and 33.1% estimated Share of Search within this set. Sunbrella is in 2nd place, 6 percentage points behind at 27.1% Share of Search.

Global parasols, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hartman38.1% → 33.1%51.4%Dec 202524.9%May 20261st
Sunbrella20.8% → 27.1%31.9%Jun 202612.6%Dec 20253rd → 2nd
Kettler25.5% → 22.1%28.7%Nov 202521.3%Jun 20262nd → 3rd
VonHaus11.4% → 12.1%14.3%Jun 20269.5%Jan 20264th
Glatz1.5% → 4.4%5.7%Jul 20260.69%Dec 20256th → 5th
LIVIVO2.8% → 1.3%3.1%Nov 20251.2%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hartman’s estimated Share of Search among parasols worldwide decreased from 38.1% to 33.1%.
  • Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide increased from 20.8% to 27.1%.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide decreased from 25.5% to 22.1%.
  • Across the 11 months ending August 2026, VonHaus’ estimated Share of Search among parasols worldwide increased from 11.4% to 12.1%.
  • Across the 11 months ending August 2026, Glatz’s estimated Share of Search among parasols worldwide increased from 1.5% to 4.4%.
  • Across the 11 months ending August 2026, LIVIVO’s estimated Share of Search among parasols worldwide decreased from 2.8% to 1.3%.
  • Across the 11 months ending August 2026, Hartman’s estimated Share of Search among parasols worldwide peaked at 51.4% in December 2025 and was lowest at 24.9% in May 2026.
  • Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide peaked at 31.9% in June 2026 and was lowest at 12.6% in December 2025.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide peaked at 28.7% in November 2025 and was lowest at 21.3% in June 2026.
  • Across the 11 months ending August 2026, VonHaus’ estimated Share of Search among parasols worldwide peaked at 14.3% in June 2026 and was lowest at 9.5% in January 2026.
  • Across the 11 months ending August 2026, Glatz’s estimated Share of Search among parasols worldwide peaked at 5.7% in July 2026 and was lowest at 0.69% in December 2025.
  • Across the 11 months ending August 2026, LIVIVO’s estimated Share of Search among parasols worldwide peaked at 3.1% in November 2025 and was lowest at 1.2% in May 2026.
  • Across the 11 months ending August 2026, Sunbrella rose from 3rd to 2nd among parasols worldwide.
  • Across the 11 months ending August 2026, Kettler fell from 2nd to 3rd among parasols worldwide.
  • Across the 11 months ending August 2026, Glatz rose from 6th to 5th among parasols worldwide.
  • Across the 11 months ending August 2026, LIVIVO fell from 5th to 6th among parasols worldwide.

How did search popularity change for parasols worldwide in August 2026?

  1. In August 2026, Hartman gained estimated Share of Search among parasols worldwide, from 28.4% to 33.1%.

  2. In August 2026, Sunbrella lost estimated Share of Search among parasols worldwide, from 28.4% to 27.1%.

  3. In August 2026, Glatz lost estimated Share of Search among parasols worldwide, from 5.7% to 4.4%.

  4. In August 2026, Kettler lost estimated Share of Search among parasols worldwide, from 23.3% to 22.1%.

  5. In August 2026, VonHaus lost estimated Share of Search among parasols worldwide, from 12.8% to 12.1%.

  6. Estimated monthly branded searches for LIVIVO worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

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