How popular isHartman in search?
In August 2026, there were an estimated 49.5K branded searches for Hartman worldwide which held steady over the last 11 months. Hartman holds 33.1% estimated Share of Search among parasols worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which parasols compete with Hartman?
Share of Search by month for Hartman, Sunbrella, Kettler, VonHaus, Glatz. The figures are in the table below the chart.
View monthly share of search table
| Month | Hartman | Sunbrella | Kettler | VonHaus | Glatz | LIVIVO |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 20.8% | 25.5% | 11.4% | 1.5% | 2.8% |
| Nov 2025 | 35.1% | 19.2% | 28.7% | 12.8% | 1.1% | 3.1% |
| Dec 2025 | 51.4% | 12.6% | 23% | 10.3% | 0.69% | 2% |
| Jan 2026 | 47.5% | 14.3% | 26% | 9.5% | 0.83% | 1.9% |
| Feb 2026 | 39.3% | 21.5% | 26.3% | 9.6% | 1.3% | 1.9% |
| Mar 2026 | 36.5% | 24.5% | 24.5% | 10.9% | 2.2% | 1.4% |
| Apr 2026 | 29% | 29% | 23.7% | 13% | 3.9% | 1.4% |
| May 2026 | 24.9% | 30.4% | 24.9% | 13.6% | 5% | 1.2% |
| Jun 2026 | 26.1% | 31.9% | 21.3% | 14.3% | 5.2% | 1.3% |
| Jul 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 5.7% | 1.4% |
| Aug 2026 | 33.1% | 27.1% | 22.1% | 12.1% | 4.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.1% | 49.5K | 0% | +4.6 points | |
| 2, held 2nd | 27.1% | 40.5K | -18.2% | -1.4 points | |
| 3, held 3rd | 22.1% | 33.1K | -18.3% | -1.2 points | |
| 4, held 4th | 12.1% | 18.1K | -18.5% | -0.7 points | |
| 5, held 5th | 4.4% | 6.6K | -33.3% | -1.3 points | |
| 6, held 6th | 1.3% | 1.9K | -20.8% | -0.1 points |
1.
Hartman
33.1%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.6 points.
27.1%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
3.
Kettler22.1%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
4.
VonHaus12.1%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
5.
Glatz4.4%
Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.3 points.
6.
LIVIVO1.3%
Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare search popularity between Hartman and its closest rivals
How has branded search demand for Hartman changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hartman worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Hartman’s estimated Share of Search among parasols worldwide decreased from 38.1% to 33.1%.
- Across the 11 months ending August 2026, Hartman’s estimated Share of Search among parasols worldwide peaked at 51.4% in December 2025 and was lowest at 24.9% in May 2026.
How did search popularity change for parasols worldwide in August 2026?
6 changes
In August 2026, Hartman gained estimated Share of Search among parasols worldwide, from 28.4% to 33.1%.
In August 2026, Sunbrella lost estimated Share of Search among parasols worldwide, from 28.4% to 27.1%.
In August 2026, Glatz lost estimated Share of Search among parasols worldwide, from 5.7% to 4.4%.
In August 2026, Kettler lost estimated Share of Search among parasols worldwide, from 23.3% to 22.1%.
In August 2026, VonHaus lost estimated Share of Search among parasols worldwide, from 12.8% to 12.1%.
Estimated monthly branded searches for LIVIVO worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
Where does Hartman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor furniture brands | 4th of 5 | 1.2% | Show ranking |
| Parasols | 1st of 6 | 33.1% | Shown above |
| Gazebos | 1st of 6 | 46.2% | Show ranking |
How is Hartman measured?
Brandwave collects information about searches that people make online using Hartman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hartman
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Is Hartman your brand?
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