Brandwave

Hartman vs Neighbor:Which is more popular?

In September 2026, Hartman had more branded searches than Neighbor among outdoor furniture brands worldwide. Hartman had about 40,500 branded searches, while Neighbor had 2,600. Hartman made up 0.53% of all outdoor furniture brand searches we track, and Neighbor accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Neighbor appeared in two of the five answers and Hartman in none.

Among outdoor furniture brands worldwide in September 2026

Who do people search for more?

Hartman, about 16 searches for every 1 for Neighbor

Hartman 40.5K searchesNeighbor 2.6K searches

Who does AI mention more?

Neighbor, mentioned in 2 of 5 answers, Hartman in 0

Neighbor in 2 of 5Hartman in 0 of 5

Who does AI recommend more?

Neighbor, the only one of the two named

Neighbor first in 2Hartman never named

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neighbor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hartman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Frontgate2nd
  3. Neighbor3rd
  4. Article4th
  5. Outer5th
  6. Pottery Barn6th
  7. Sunbrella7th
  8. Bunnings–
  9. Mitre 10–
  10. +2 more
  11. Hartman–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hartman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Hartman or Neighbor more popular in search?

This chart shows how often people search Google for Hartman and Neighbor by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.

Hartman and Neighbor among outdoor furniture brands worldwide, by month

Share of searches by month for Hartman, Neighbor. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsPottery BarnMitre 10Freedom FurnitureArticleFrontgateKeterPOLYWOODHartmanSunbrellaKettlerOuterNeighbor
Oct 202557.2%25.6%9.4%2.3%1.4%1.5%0.69%0.57%0.57%0.31%0.38%0.04%0.02%
Nov 202550.1%33.6%8.2%2.5%1.5%2%0.61%0.5%0.41%0.22%0.33%0.03%0.02%
Dec 202558.1%26%9.5%1.9%1.2%1.3%0.47%0.38%0.7%0.17%0.31%0.01%0.01%
Jan 202653.8%29.5%8.9%2.2%1.6%1.5%0.65%0.53%0.8%0.24%0.44%0.02%0.02%
Feb 202653.8%29.5%8.8%1.8%1.6%1.4%0.8%0.8%0.65%0.36%0.44%0.03%0.03%
Mar 202652.6%28.8%8.6%2.1%1.6%1.7%1.2%1.4%0.78%0.52%0.52%0.08%0.06%
Apr 202654.7%24.5%9%2.2%1.6%2.2%1.5%2.2%0.66%0.66%0.54%0.1%0.07%
May 202649.3%26.9%9.9%3%1.8%2.4%1.6%2.4%0.73%0.89%0.73%0.12%0.1%
Jun 202651.1%27.9%8.4%3.1%1.9%1.7%1.4%2.1%0.76%0.92%0.62%0.07%0.08%
Jul 202648.9%32.7%8%2.4%1.8%1.6%1.1%1.3%0.72%0.72%0.59%0.05%0.07%
Aug 202647.8%32%9.6%2.4%2.1%1.9%1.1%1.3%0.71%0.58%0.47%0.06%0.05%
Sep 202653.1%29.1%8.7%2.1%1.9%1.8%0.96%0.96%0.53%0.43%0.35%0.04%0.03%

How has the Hartman and Neighbor comparison changed over the last 12 months?

3 findings
  • Hartman was ahead of Neighbor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hartman’s share of searches among outdoor furniture brands worldwide moved from 0.57% to 0.53%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Neighbor’s share of searches among outdoor furniture brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 1.8K to 2.6K.

How did search popularity change for outdoor furniture brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Neighbor worldwide rose 47.7% over 12 measured months, from 1.8K to 2.6K in September 2026.

  2. Estimated monthly branded searches for Hartman worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hartman’s and Neighbor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hartman

1 branded search term

  • hartman

Neighbor

2 branded search terms

  • neighbor furniture
  • neighbor outdoor furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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