Brandwave

How popular isKettler in search?

In August 2026, there were an estimated 33.1K branded searches for Kettler worldwide which held steady over the last 11 months. Kettler holds 22.1% estimated Share of Search among parasols worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hartman33.1%
  2. Sunbrella27.1%
  3. Kettler22.1%
  4. VonHaus12.1%
  5. Glatz4.4%
  6. LIVIVO1.3%
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Which parasols compete with Kettler?

Kettler against parasols worldwide, by month

Share of Search by month for Hartman, Sunbrella, Kettler, VonHaus, Glatz. The figures are in the table below the chart.

View monthly share of search table
MonthHartmanSunbrellaKettlerVonHausGlatzLIVIVO
Oct 202538.1%20.8%25.5%11.4%1.5%2.8%
Nov 202535.1%19.2%28.7%12.8%1.1%3.1%
Dec 202551.4%12.6%23%10.3%0.69%2%
Jan 202647.5%14.3%26%9.5%0.83%1.9%
Feb 202639.3%21.5%26.3%9.6%1.3%1.9%
Mar 202636.5%24.5%24.5%10.9%2.2%1.4%
Apr 202629%29%23.7%13%3.9%1.4%
May 202624.9%30.4%24.9%13.6%5%1.2%
Jun 202626.1%31.9%21.3%14.3%5.2%1.3%
Jul 202628.4%28.4%23.3%12.8%5.7%1.4%
Aug 202633.1%27.1%22.1%12.1%4.4%1.3%
Sep 2026——————

  1. 1.Hartman

    33.1%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.Sunbrella

    27.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Kettler

    22.1%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  4. 4.VonHaus

    12.1%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  5. 5.Glatz

    4.4%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.3 points.

  6. 6.LIVIVO

    1.3%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between Kettler and its closest rivals

How has branded search demand for Kettler changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kettler worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide decreased from 25.5% to 22.1%.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide peaked at 28.7% in November 2025 and was lowest at 21.3% in June 2026.
  • Across the 11 months ending August 2026, Kettler fell from 2nd to 3rd among parasols worldwide.

How did search popularity change for parasols worldwide in August 2026?

  1. In August 2026, Hartman gained estimated Share of Search among parasols worldwide, from 28.4% to 33.1%.

  2. In August 2026, Sunbrella lost estimated Share of Search among parasols worldwide, from 28.4% to 27.1%.

  3. In August 2026, Glatz lost estimated Share of Search among parasols worldwide, from 5.7% to 4.4%.

  4. In August 2026, Kettler lost estimated Share of Search among parasols worldwide, from 23.3% to 22.1%.

  5. In August 2026, VonHaus lost estimated Share of Search among parasols worldwide, from 12.8% to 12.1%.

  6. Estimated monthly branded searches for LIVIVO worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

Where does Kettler compete?

Kettler is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor furniture brands5th of 50.78%Show ranking
Garden furniture cover brands2nd of 69.3%Show ranking
Parasols3rd of 622.1%Shown above
Gazebos2nd of 630.9%Show ranking
Garden bench brands1st of 637%Show ranking
Garden swing brands1st of 662.3%Show ranking

How is Kettler measured?

Brandwave collects information about searches that people make online using Kettler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kettler

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How the Brand Demand Index is measured

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