Brandwave

IKEA vs Kettler:Which is more popular?

In September 2026, Kettler had more branded searches than IKEA among garden bench brands worldwide. Kettler had about 5,400 branded searches, while IKEA had 720. Kettler made up 6.7% of all garden bench brand searches we track, and IKEA accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about garden bench brands, IKEA appeared in all five answers and Kettler in none.

Among garden bench brands worldwide in September 2026

Who do people search for more?

Kettler, about 8 searches for every 1 for IKEA

Kettler 5.4K searchesIKEA 720 searches

Who does AI mention more?

IKEA, mentioned in every answer we collected

IKEA in 5 of 5Kettler in 0 of 5

Who does AI recommend more?

IKEA, the only one of the two named

IKEA first in 4Kettler never named

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Top garden bench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. Kettler did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IKEA1st
  2. POLYWOOD2nd
  3. Alexander Rose3rd
  4. Forest Garden3rd
  5. HAY5th
  6. Kettler–
  7. Rowlinson–
  8. VonHaus–
  9. Charles Bentley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • POLYWOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HAY2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alexander Rose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rowlinson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charles Bentley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden bench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is IKEA or Kettler more popular in search?

This chart shows how often people search Google for IKEA and Kettler by name. Each line represents a brand's share of searches for all nine garden bench brands we track, month by month, from English-language searches worldwide.

IKEA and Kettler among garden bench brands worldwide, by month

Share of searches by month for Kettler, IKEA. The figures are in the table below the chart.

View monthly share of searches table
MonthPOLYWOODKettlerIKEARowlinsonAlexander RoseForest GardenHAYVonHausCharles Bentley
Oct 202593.3%4.5%1.1%0.34%0.28%0.21%0.09%0.04%0.08%
Nov 202593.4%4.5%1.1%0.23%0.32%0.17%0.09%0.04%0.06%
Dec 202594.5%3.7%0.91%0.19%0.33%0.09%0.09%0.05%0.07%
Jan 202691%6.6%1.3%0.35%0.28%0.17%0.13%0.04%0.09%
Feb 202689.7%8%1.1%0.34%0.28%0.31%0.16%0.03%0.06%
Mar 202683.3%13.7%1.4%0.5%0.4%0.3%0.16%0.11%0.12%
Apr 202683.7%13.8%1.2%0.48%0.33%0.16%0.11%0.11%0.11%
May 202683.6%13.7%1.2%0.54%0.39%0.2%0.11%0.06%0.13%
Jun 202686%11.5%1.2%0.49%0.31%0.17%0.11%0.06%0.13%
Jul 202680.8%16.2%1.2%0.81%0.53%0.23%0.12%0.07%0.16%
Aug 202683.5%13.7%1.2%0.7%0.42%0.16%0.13%0.11%0.11%
Sep 202691.3%6.7%0.89%0.35%0.3%0.14%0.14%0.11%0.1%

Kettler sells other things too, so only its searches that name this product count here, like “kettler garden bench”.

How has the IKEA and Kettler comparison changed over the last 12 months?

3 findings
  • Kettler was ahead of IKEA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among garden bench brands worldwide moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Kettler’s share of searches among garden bench brands worldwide moved from 4.5% to 6.7%, and its estimated monthly branded searches moved from 2.4K to 5.4K.

How did search popularity change for garden bench brands worldwide in September 2026?

2 changes

  1. In September 2026, Kettler lost share of searches among garden bench brands worldwide, from 13.7% to 6.7%.

  2. Estimated monthly branded searches for IKEA worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IKEA’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

1 branded search term

  • ikea garden bench

Kettler

1 branded search term

  • kettler garden bench

How the Brand Demand Index is measured

Other head-to-heads among garden bench brands

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