Brandwave

Backyard Discovery vs Kettler:Which is searched more?

In September 2026, Kettler had more branded searches than Backyard Discovery among garden swing brands worldwide. Kettler had about 27,100 branded searches, while Backyard Discovery had 22,200. Kettler made up 16.9% of all garden swing brand searches we track, and Backyard Discovery accounted for 13.8%. These are worldwide searches for English-language branded terms.

Share of searches among garden swing brands worldwide in September 2026Is Backyard Discovery or Kettler more popular in search?
Backyard Discovery13.8%22.2K searches
vs
Kettler16.9%27.1K searches

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Is Backyard Discovery or Kettler more popular in search?

Compare the garden swing brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Backyard Discovery and Kettler among garden swing brands worldwide, by month

Share of searches by month for Kettler, Backyard Discovery. The figures are in the table below the chart.

View monthly share of searches table
MonthPOLYWOODKettlerBackyard DiscoveryPURPLE LEAFCharles BentleyAlexander RoseRoyalcraftLG OutdoorRowlinsonCambridge Casual
Oct 202539%26.1%14.3%11.7%2.3%2.3%2.3%0.77%0.79%0.47%
Nov 202539.1%26.1%14.3%11.7%2.8%2.3%1.9%0.55%0.69%0.47%
Dec 202534.6%28.3%15.5%12.6%2.5%2.5%2.5%0.56%0.61%0.41%
Jan 202635%28.6%12.8%10.5%7%2.1%2.5%0.63%0.62%0.34%
Feb 202641%22.5%15.1%10%5.5%2.1%2%0.81%0.68%0.4%
Mar 202644.9%16.5%20.2%9.1%4%1.9%1.5%1.1%0.53%0.36%
Apr 202653.6%13.2%16.1%8.8%3.2%1.5%1.4%1.4%0.52%0.32%
May 202649%14.7%18%9.8%3.6%1.4%1.3%1.4%0.48%0.3%
Jun 202649.3%14.8%14.8%12.1%4.4%1.4%1.3%1.2%0.47%0.36%
Jul 202641.6%18.6%15.2%12.5%5.6%2.1%1.7%1.7%0.6%0.4%
Aug 202645.5%16.6%13.6%11.2%7.4%2%1.5%1.3%0.5%0.36%
Sep 202646.1%16.9%13.8%11.3%6.2%1.9%1.8%0.85%0.62%0.55%

How has the Backyard Discovery and Kettler comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Backyard Discovery took it in March 2026, Kettler took it in July 2026.
  • Across the 12 months ending September 2026, Backyard Discovery’s share of searches among garden swing brands worldwide moved from 14.3% to 13.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Kettler’s share of searches among garden swing brands worldwide moved from 26.1% to 16.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for garden swing brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Backyard Discovery worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Backyard Discovery’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Backyard Discovery

1 branded search term

  • backyard discovery

Kettler

1 branded search term

  • kettler

How the Brand Demand Index is measured

Other head-to-heads among garden swing brands

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