Brandwave

How popular isBackyard Discovery?

In September 2026, people searched for Backyard Discovery by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 13.8% of all global garden swing brand searches, placing Backyard Discovery third out of ten brands. When we asked both ChatGPT and Google AI Overviews about garden swing brands, Backyard Discovery appeared in two of the four answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Backyard Discovery is the third most searched of 10 competitors and the fourth most recommended in AI answers.

  1. POLYWOODShare of searches 46.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. KettlerShare of searches 16.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Backyard DiscoveryShare of searches 13.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. PURPLE LEAFShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Charles BentleyShare of searches 6.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+5 more

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Top garden swing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Backyard Discovery was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Backyard Discovery is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Cambridge Casual2nd
  3. PURPLE LEAF3rd
  4. Backyard Discovery4th
  5. Kettler–
  6. Charles Bentley–
  7. Alexander Rose–
  8. Royalcraft–
  9. LG Outdoor–
  10. Rowlinson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cambridge Casual3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Backyard Discovery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PURPLE LEAF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kettler0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charles Bentley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alexander Rose0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Royalcraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG Outdoor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlinson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden swing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which garden swing brands compete with Backyard Discovery?

Backyard Discovery against garden swing brands worldwide, by month

Share of searches by month for POLYWOOD, Kettler, Backyard Discovery, PURPLE LEAF, Charles Bentley. The figures are in the table below the chart.

View monthly share of searches table
MonthPOLYWOODKettlerBackyard DiscoveryPURPLE LEAFCharles BentleyAlexander RoseRoyalcraftLG OutdoorRowlinsonCambridge Casual
Oct 202539%26.1%14.3%11.7%2.3%2.3%2.3%0.77%0.79%0.47%
Nov 202539.1%26.1%14.3%11.7%2.8%2.3%1.9%0.55%0.69%0.47%
Dec 202534.6%28.3%15.5%12.6%2.5%2.5%2.5%0.56%0.61%0.41%
Jan 202635%28.6%12.8%10.5%7%2.1%2.5%0.63%0.62%0.34%
Feb 202641%22.5%15.1%10%5.5%2.1%2%0.81%0.68%0.4%
Mar 202644.9%16.5%20.2%9.1%4%1.9%1.5%1.1%0.53%0.36%
Apr 202653.6%13.2%16.1%8.8%3.2%1.5%1.4%1.4%0.52%0.32%
May 202649%14.7%18%9.8%3.6%1.4%1.3%1.4%0.48%0.3%
Jun 202649.3%14.8%14.8%12.1%4.4%1.4%1.3%1.2%0.47%0.36%
Jul 202641.6%18.6%15.2%12.5%5.6%2.1%1.7%1.7%0.6%0.4%
Aug 202645.5%16.6%13.6%11.2%7.4%2%1.5%1.3%0.5%0.36%
Sep 202646.1%16.9%13.8%11.3%6.2%1.9%1.8%0.85%0.62%0.55%

  1. 1.POLYWOOD

    46.1%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  2. 2.Kettler

    16.9%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  3. 3.Backyard Discovery

    13.8%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  4. 4.PURPLE LEAF

    11.3%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  5. 5.Charles Bentley

    6.2%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  6. 6.Alexander Rose

    1.9%

    Held 6th. 3.1K estimated branded searches, -20.7% vs prior month. Share 0 points.

  7. 7.Royalcraft

    1.8%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.LG Outdoor

    0.85%

    Held 8th. 1.4K estimated branded searches, -47.7% vs prior month. Share -0.5 points.

  9. 9.Rowlinson

    0.62%

    Held 9th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Cambridge Casual

    0.55%

    Held 10th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare popularity between Backyard Discovery and its closest rivals

Every comparison with Backyard Discovery

32 comparisons

How has branded search demand for Backyard Discovery changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Backyard Discovery worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Backyard Discovery’s share of searches among garden swing brands worldwide peaked at 20.2% in March 2026 and was lowest at 12.8% in January 2026.

How did search popularity change for garden swing brands worldwide in September 2026?

6 changes

  1. In September 2026, POLYWOOD gained share of searches among garden swing brands worldwide, from 45.5% to 46.1%.

  2. In September 2026, Charles Bentley lost share of searches among garden swing brands worldwide, from 7.4% to 6.2%.

  3. Estimated monthly branded searches for Cambridge Casual worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

  4. Estimated monthly branded searches for LG Outdoor worldwide rose 38.8% over 12 measured months, from 980 to 1.4K in September 2026.

  5. Estimated monthly branded searches for Backyard Discovery worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for PURPLE LEAF worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are Backyard Discovery’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Backyard Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • backyard discovery

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How the Brand Demand Index is measured

Where does Backyard Discovery compete?

Backyard Discovery is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kids play equipment brands6th of 123.4%Show ranking
Playset brands2nd of 69%Show ranking
Swings3rd of 69.5%Show ranking
Climbing frames2nd of 610.9%Show ranking
Garden swing brands3rd of 1013.8%Shown above
Greenhouse brands1st of 942.8%Show ranking
Creator with pink hair and a pink jacket

Is Backyard Discovery your brand?

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