Backyard Discovery vs Wickey:Which is more popular by branded search?
In August 2026, Backyard Discovery had more branded searches than Wickey among climbing frames worldwide. Backyard Discovery was estimated to have 27.1K branded searches compared to Wickey’s 10, and held a 15.1% Share of Search versus Wickey’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Backyard Discovery or Wickey?
Compare the climbing frames people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backyard Discovery, Wickey. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Backyard Discovery | Fatmoose | TP Toys | Plum | Wickey |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.7% | 5.9% | 1.7% | 1.7% | <0.01% |
| Nov 2025 | 81.8% | 9% | 4.9% | 2.2% | 2.2% | <0.01% |
| Dec 2025 | 83.2% | 9.1% | 4.1% | 1.8% | 1.8% | <0.01% |
| Jan 2026 | 77.1% | 12.7% | 5.7% | 2.5% | 2% | <0.01% |
| Feb 2026 | 73.6% | 14.9% | 6.6% | 2.9% | 1.9% | <0.01% |
| Mar 2026 | 59.2% | 21.7% | 11.9% | 4.3% | 2.9% | 0.01% |
| Apr 2026 | 59% | 21.6% | 9.7% | 5.3% | 4.3% | 0.02% |
| May 2026 | 62.1% | 22.8% | 8.4% | 3.7% | 3% | <0.01% |
| Jun 2026 | 65.9% | 19.8% | 7.2% | 4% | 3.2% | <0.01% |
| Jul 2026 | 69.3% | 17% | 6.2% | 4.2% | 3.4% | <0.01% |
| Aug 2026 | 75% | 15.1% | 4.5% | 3% | 2.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Backyard Discovery and Wickey comparison changed over the last 12 months?
3 findings
- Backyard Discovery was ahead of Wickey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide moved from 10.7% to 15.1%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 11 months ending August 2026, Wickey’s estimated Share of Search among climbing frames worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for climbing frames worldwide in August 2026?
1 change
In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Backyard Discovery’s and Wickey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backyard Discovery
1 branded search term
- backyard discovery
Wickey
1 branded search term
- wickey play
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.