How popular isWickey in search?
In August 2026, there were an estimated 10 branded searches for Wickey worldwide which held steady over the last 11 months. Wickey holds <0.01% estimated Share of Search among climbing frames worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Little Tikes75%- Backyard Discovery15.1%
- Fatmoose4.5%
TP Toys3%- Plum2.4%
- Wickey<0.01%
Follow Wickey and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which climbing frames compete with Wickey?
Share of Search by month for Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum, Wickey. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Backyard Discovery | Fatmoose | TP Toys | Plum | Wickey |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.7% | 5.9% | 1.7% | 1.7% | <0.01% |
| Nov 2025 | 81.8% | 9% | 4.9% | 2.2% | 2.2% | <0.01% |
| Dec 2025 | 83.2% | 9.1% | 4.1% | 1.8% | 1.8% | <0.01% |
| Jan 2026 | 77.1% | 12.7% | 5.7% | 2.5% | 2% | <0.01% |
| Feb 2026 | 73.6% | 14.9% | 6.6% | 2.9% | 1.9% | <0.01% |
| Mar 2026 | 59.2% | 21.7% | 11.9% | 4.3% | 2.9% | 0.01% |
| Apr 2026 | 59% | 21.6% | 9.7% | 5.3% | 4.3% | 0.02% |
| May 2026 | 62.1% | 22.8% | 8.4% | 3.7% | 3% | <0.01% |
| Jun 2026 | 65.9% | 19.8% | 7.2% | 4% | 3.2% | <0.01% |
| Jul 2026 | 69.3% | 17% | 6.2% | 4.2% | 3.4% | <0.01% |
| Aug 2026 | 75% | 15.1% | 4.5% | 3% | 2.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75% | 135K | 0% | +5.7 points | |
| 2, held 2nd | 15.1% | 27.1K | -18.1% | -1.9 points | |
| 3, held 3rd | 4.5% | 8.1K | -33.1% | -1.7 points | |
| 4, held 4th | 3% | 5.4K | -33.3% | -1.2 points | |
| 5, held 5th | 2.4% | 4.4K | -33.3% | -0.9 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
75%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.7 points.
15.1%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.
3.Fatmoose
4.5%
Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.7 points.
4.
TP Toys3%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
5.Plum
2.4%
Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.
6.Wickey
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wickey and its closest rivals
How has branded search demand for Wickey changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wickey worldwide held steady at 10.
- Across the 11 months ending August 2026, Wickey’s estimated Share of Search among climbing frames worldwide held steady at <0.01%.
How did search popularity change for climbing frames worldwide in August 2026?
5 changes
In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.
In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.
In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.
In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.
In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.
How is Wickey measured?
Brandwave collects information about searches that people make online using Wickey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wickey play
Do you work for Wickey? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wickey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.