How popular isPlum in search?
In August 2026, there were an estimated 4.4K branded searches for Plum worldwide which is up 51.7% over the last 11 months. Plum holds 2.4% estimated Share of Search among climbing frames worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Little Tikes75%
Backyard Discovery15.1%
Fatmoose4.5%
TP Toys3%- Plum2.4%
Wickey<0.01%
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Which climbing frames compete with Plum?
Share of Search by month for Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Backyard Discovery | Fatmoose | TP Toys | Plum | Wickey |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.7% | 5.9% | 1.7% | 1.7% | <0.01% |
| Nov 2025 | 81.8% | 9% | 4.9% | 2.2% | 2.2% | <0.01% |
| Dec 2025 | 83.2% | 9.1% | 4.1% | 1.8% | 1.8% | <0.01% |
| Jan 2026 | 77.1% | 12.7% | 5.7% | 2.5% | 2% | <0.01% |
| Feb 2026 | 73.6% | 14.9% | 6.6% | 2.9% | 1.9% | <0.01% |
| Mar 2026 | 59.2% | 21.7% | 11.9% | 4.3% | 2.9% | 0.01% |
| Apr 2026 | 59% | 21.6% | 9.7% | 5.3% | 4.3% | 0.02% |
| May 2026 | 62.1% | 22.8% | 8.4% | 3.7% | 3% | <0.01% |
| Jun 2026 | 65.9% | 19.8% | 7.2% | 4% | 3.2% | <0.01% |
| Jul 2026 | 69.3% | 17% | 6.2% | 4.2% | 3.4% | <0.01% |
| Aug 2026 | 75% | 15.1% | 4.5% | 3% | 2.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75% | 135K | 0% | +5.7 points | |
| 2, held 2nd | 15.1% | 27.1K | -18.1% | -1.9 points | |
| 3, held 3rd | 4.5% | 8.1K | -33.1% | -1.7 points | |
| 4, held 4th | 3% | 5.4K | -33.3% | -1.2 points | |
| 5, held 5th | 2.4% | 4.4K | -33.3% | -0.9 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
75%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.7 points.
15.1%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.
3.
Fatmoose4.5%
Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.7 points.
4.
TP Toys3%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
5.Plum
2.4%
Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.
6.
Wickey<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Plum and its closest rivals
How has branded search demand for Plum changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Plum worldwide rose from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among climbing frames worldwide increased from 1.7% to 2.4%.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among climbing frames worldwide peaked at 4.3% in April 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Plum fell from 4th to 5th among climbing frames worldwide.
How did search popularity change for climbing frames worldwide in August 2026?
5 changes
In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.
In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.
In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.
In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.
In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.
Where does Plum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Savings apps | 5th of 6 | 0.35% | Show ranking |
| Swings | 6th of 6 | 2.1% | Show ranking |
| Sandpits | 5th of 6 | 2.2% | Show ranking |
| Climbing frames | 5th of 6 | 2.4% | Shown above |
| Trampoline brands | 4th of 5 | 2.5% | Show ranking |
How is Plum measured?
Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- plum play
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Is Plum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.