Brandwave

Plum vs Zupapa:Which is more popular?

In September 2026, Plum had more branded searches than Zupapa among trampoline brands worldwide. Plum had about 6,800 branded searches, while Zupapa had 1,300. Plum made up 3% of all trampoline brand searches we track, and Zupapa accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about trampoline brands, Zupapa appeared in three of the five answers and Plum in none.

Among trampoline brands worldwide in September 2026

Who do people search for more?

Plum, about 5 searches for every 1 for Zupapa

Plum 6.8K searchesZupapa 1.3K searches

Who does AI mention more?

Zupapa, mentioned in 3 of 5 answers, Plum in 0

Zupapa in 3 of 5Plum in 0 of 5

Who does AI recommend more?

Zupapa, the only one of the two named

Zupapa first in 3Plum never named

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Top trampoline brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zupapa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Plum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Springfree1st
  2. Skywalker2nd
  3. ACON3rd
  4. Zupapa3rd
  5. Little Tikes–
  6. Vuly–
  7. Jumpflex–
  8. Plum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Springfree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skywalker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ACON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zupapa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vuly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumpflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trampoline brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Plum or Zupapa more popular in search?

This chart shows how often people search Google for Plum and Zupapa by name. Each line represents a brand's share of searches for all eight trampoline brands we track, month by month, from English-language searches worldwide.

Plum and Zupapa among trampoline brands worldwide, by month

Share of searches by month for Plum, Zupapa. The figures are in the table below the chart.

View monthly share of searches table
MonthLittle TikesVulyACONJumpflexPlumSkywalkerSpringfreeZupapa
Oct 202567.8%16.6%3.3%4.1%2.7%2.7%2.2%0.65%
Nov 202562.5%18.8%3.8%5.6%3%3.1%2.5%0.72%
Dec 202568%13.6%3.3%5%2.7%4.1%2.2%0.99%
Jan 202672.1%11.9%2.9%3.5%3.1%3.5%1.9%1%
Feb 202674.1%10%3.6%3.6%3%3%2%0.67%
Mar 202665.3%10.7%5.9%4.8%4.9%4.8%2.6%0.92%
Apr 202660%12%6.6%5.4%6.8%5.4%2.9%0.84%
May 202665.5%10.7%5.9%4.8%5%4.8%2.6%0.75%
Jun 202663.3%12.7%6.9%4.6%4.8%4.6%2.1%0.89%
Jul 202666.2%13.3%5.9%4%4.4%3.2%2.2%0.78%
Aug 202668.2%13.7%5%4.1%3.7%2.7%1.8%0.81%
Sep 202673.5%12.1%3.6%3.6%3%2%1.6%0.58%

How has the Plum and Zupapa comparison changed over the last 12 months?

3 findings
  • Plum was ahead of Zupapa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Plum’s share of searches among trampoline brands worldwide moved from 2.7% to 3%, and its estimated monthly branded searches moved from 5.3K to 6.8K.
  • Across the 12 months ending September 2026, Zupapa’s share of searches among trampoline brands worldwide moved from 0.65% to 0.58%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for trampoline brands worldwide in September 2026?

1 change
  1. In September 2026, Plum lost share of searches among trampoline brands worldwide, from 3.7% to 3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Plum’s and Zupapa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plum

2 branded search terms

  • plum play
  • plum trampoline

Zupapa

1 branded search term

  • zupapa

How the Brand Demand Index is measured

Other head-to-heads among trampoline brands

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