Brandwave

How popular isPlum in search?

In August 2026, there were an estimated 4.4K branded searches for Plum worldwide which is up 51.7% over the last 11 months. Plum holds 2.5% estimated Share of Search among trampoline brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes75.8%
  2. Vuly15.2%
  3. Jumpflex4.5%
  4. Plum2.5%
  5. Springfree2%
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Which trampoline brands compete with Plum?

Plum against trampoline brands worldwide, by month

Share of Search by month for Little Tikes, Vuly, Jumpflex, Plum, Springfree. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesVulyJumpflexPlumSpringfree
Oct 202573.6%18%4.4%1.6%2.4%
Nov 202568.7%20.6%6.2%1.8%2.7%
Dec 202575.3%15.1%5.5%1.6%2.5%
Jan 202679%13%3.9%2.1%2.1%
Feb 202680.9%10.9%4%2.1%2.1%
Mar 202675.4%12.4%5.5%3.7%3%
Apr 202670.8%14.2%6.3%5.2%3.5%
May 202675.4%12.4%5.5%3.7%3%
Jun 202673.8%14.8%5.4%3.6%2.4%
Jul 202674.5%15%4.5%3.6%2.4%
Aug 202675.8%15.2%4.5%2.5%2%
Sep 2026—————

  1. 1.Little Tikes

    75.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Vuly

    15.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Jumpflex

    4.5%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Plum

    2.5%

    Held 4th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  5. 5.Springfree

    2%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Plum and its closest rivals

How has branded search demand for Plum changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Plum worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among trampoline brands worldwide increased from 1.6% to 2.5%.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among trampoline brands worldwide peaked at 5.2% in April 2026 and was lowest at 1.6% in October 2025.
  • Across the 11 months ending August 2026, Plum rose from 5th to 4th among trampoline brands worldwide.

How did search popularity change for trampoline brands worldwide in August 2026?

  1. In August 2026, Little Tikes gained estimated Share of Search among trampoline brands worldwide, from 74.5% to 75.8%.

  2. In August 2026, Plum lost estimated Share of Search among trampoline brands worldwide, from 3.6% to 2.5%.

  3. Vuly’s estimated Share of Search among trampoline brands worldwide has gained ground for 3 months in a row, from 12.4% to 15.2% in August 2026.

  4. Estimated monthly branded searches for Springfree worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Plum compete?

Plum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Savings apps5th of 60.35%Show ranking
Swings6th of 62.1%Show ranking
Sandpits5th of 62.2%Show ranking
Climbing frames5th of 62.4%Show ranking
Trampoline brands4th of 52.5%Shown above

How is Plum measured?

Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • plum play

Do you work for Plum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Plum your brand?

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