Gonge vs Plum:Which is searched more?
In September 2026, Plum had more branded searches than Gonge among kids play equipment brands worldwide. Plum was estimated to have 1M branded searches compared to Gonge’s 3.6K, and held a 63.3% Share of Search versus Gonge’s 0.23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gonge or Plum?
Compare the kids play equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plum, Gonge. The figures are in the table below the chart.
View monthly share of search table
| Month | Plum | Bestway | Little Tikes | Intex | Keter | Step2 | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 10.3% | 10.3% | 8.4% | 4.6% | 3.1% | 0.33% | 0.22% |
| Nov 2025 | 61% | 9.9% | 12.2% | 8.1% | 4.5% | 3.6% | 0.4% | 0.32% |
| Dec 2025 | 63.6% | 12.7% | 10.5% | 7% | 3.1% | 2.6% | 0.34% | 0.23% |
| Jan 2026 | 63% | 12.6% | 8.4% | 8.4% | 4.6% | 2.5% | 0.27% | 0.27% |
| Feb 2026 | 64.4% | 10.5% | 8.6% | 8.6% | 4.7% | 2.6% | 0.28% | 0.34% |
| Mar 2026 | 58.5% | 11.6% | 9.5% | 9.5% | 6.4% | 3.5% | 0.25% | 0.7% |
| Apr 2026 | 54.8% | 10.9% | 8.9% | 13.2% | 7.2% | 4% | 0.19% | 0.8% |
| May 2026 | 49.8% | 14.9% | 8.1% | 18.2% | 5.4% | 3% | 0.14% | 0.49% |
| Jun 2026 | 43.9% | 19.6% | 5.9% | 24% | 3.9% | 2.2% | 0.13% | 0.35% |
| Jul 2026 | 60% | 14.7% | 5.4% | 14.7% | 2.9% | 2% | 0.12% | 0.32% |
| Aug 2026 | 57% | 14% | 7.7% | 14% | 4.2% | 2.8% | 0.16% | 0.31% |
| Sep 2026 | 63.3% | 10.4% | 10.4% | 6.9% | 4.7% | 3.8% | 0.23% | 0.23% |
How has the Gonge and Plum comparison changed over the last 12 months?
3 findings
- Plum was ahead of Gonge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gonge’s estimated Share of Search among kids play equipment brands worldwide moved from 0.33% to 0.23%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among kids play equipment brands worldwide moved from 62.8% to 63.3%, and its estimated monthly branded searches moved from 826K to 1M.
How did search popularity change for kids play equipment brands worldwide in September 2026?
2 changes
In September 2026, Plum gained estimated Share of Search among kids play equipment brands worldwide, from 57% to 63.3%.
In September 2026, Gonge rose from 8th to 7th among kids play equipment brands worldwide.
Other head-to-heads among kids play equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Gonge’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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