Brandwave

How popular isLittle Tikes in search?

In August 2026, there were an estimated 135K branded searches for Little Tikes worldwide which held steady over the last 11 months. Little Tikes holds 75% estimated Share of Search among climbing frames worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes75%
  2. Backyard Discovery15.1%
  3. Fatmoose4.5%
  4. TP Toys3%
  5. Plum2.4%
  6. Wickey<0.01%
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Which climbing frames compete with Little Tikes?

Little Tikes against climbing frames worldwide, by month

Share of Search by month for Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesBackyard DiscoveryFatmooseTP ToysPlumWickey
Oct 202580%10.7%5.9%1.7%1.7%<0.01%
Nov 202581.8%9%4.9%2.2%2.2%<0.01%
Dec 202583.2%9.1%4.1%1.8%1.8%<0.01%
Jan 202677.1%12.7%5.7%2.5%2%<0.01%
Feb 202673.6%14.9%6.6%2.9%1.9%<0.01%
Mar 202659.2%21.7%11.9%4.3%2.9%0.01%
Apr 202659%21.6%9.7%5.3%4.3%0.02%
May 202662.1%22.8%8.4%3.7%3%<0.01%
Jun 202665.9%19.8%7.2%4%3.2%<0.01%
Jul 202669.3%17%6.2%4.2%3.4%<0.01%
Aug 202675%15.1%4.5%3%2.4%<0.01%
Sep 2026——————

  1. 1.Little Tikes

    75%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.Backyard Discovery

    15.1%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  3. 3.Fatmoose

    4.5%

    Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  4. 4.TP Toys

    3%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  5. 5.Plum

    2.4%

    Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  6. 6.Wickey

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Little Tikes and its closest rivals

How has branded search demand for Little Tikes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Little Tikes worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide decreased from 80% to 75%.
  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide peaked at 83.2% in December 2025 and was lowest at 59% in April 2026.

How did search popularity change for climbing frames worldwide in August 2026?

  1. In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.

  2. In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.

  3. In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.

  4. In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.

  5. In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.

Where does Little Tikes compete?

Little Tikes is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ride on toys1st of 640.8%Show ranking
Swings1st of 664.5%Show ranking
Sandpits1st of 667.9%Show ranking
Climbing frames1st of 675%Shown above
Trampoline brands1st of 575.8%Show ranking

How is Little Tikes measured?

Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • little tikes

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How the Brand Demand Index is measured

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