Berg vs Little Tikes:Which is more popular by branded search?

Name: Berg vs Little Tikes: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Little Tikes had more branded searches than Berg among ride on toys worldwide. Little Tikes was estimated to have 135K branded searches compared to Berg’s 2.9K, and held a 40.8% Share of Search versus Berg’s 0.88%. These are worldwide searches for English-language branded terms.

Share of Search among ride on toys worldwide in August 2026Which is more popular in search, Berg or Little Tikes?

Follow Berg vs Little Tikes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Berg or Little Tikes?

Compare the ride on toys people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Berg and Little Tikes among ride on toys worldwide, by month

Month	Little Tikes	Radio Flyer	Micro Scooters	Step2	Globber	Berg
Oct 2025	42%	15.4%	18.8%	12.6%	10.3%	0.9%
Nov 2025	38.7%	11.6%	25.8%	11.6%	11.6%	0.68%
Dec 2025	45.2%	13.6%	20.3%	11.1%	9.1%	0.79%
Jan 2026	43.4%	16%	16%	13.1%	10.7%	0.95%
Feb 2026	46.1%	13.9%	13.9%	13.9%	11.3%	1%
Mar 2026	40.9%	12.3%	18.3%	15%	12.3%	1.3%
Apr 2026	37.6%	13.8%	16.8%	16.8%	13.8%	1.2%
May 2026	43.5%	10.7%	15.9%	15.9%	13%	0.95%
Jun 2026	42.4%	12.7%	15.5%	15.5%	12.7%	1.1%
Jul 2026	41.3%	15.1%	15.1%	15.1%	12.4%	0.89%
Aug 2026	40.8%	18.3%	15%	15%	10%	0.88%
Sep 2026	—	—	—	—	—	—

How has the Berg and Little Tikes comparison changed over the last 12 months?

3 findings

Little Tikes was ahead of Berg in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Berg’s estimated Share of Search among ride on toys worldwide moved from 0.9% to 0.88%, and its estimated monthly branded searches held steady at 2.9K.
Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide moved from 42% to 40.8%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for ride on toys worldwide in August 2026?

1 change

Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Berg’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.