Brandwave

Ride on toys:Which brands are most popular in search?

In August 2026, Little Tikes was the most searched among ride on toys worldwide, with an estimated 135K branded searches and 40.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes40.8%
  2. Radio Flyer18.3%
  3. Micro Scooters15%
  4. Step215%
  5. Globber10%
  6. Berg0.88%

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Share of SearchLeaderboard

Compare the ride on toys people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ride on toys worldwide, by month

Share of Search by month for Little Tikes, Radio Flyer, Micro Scooters, Step2, Globber. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesRadio FlyerMicro ScootersStep2GlobberBerg
Oct 202542%15.4%18.8%12.6%10.3%0.9%
Nov 202538.7%11.6%25.8%11.6%11.6%0.68%
Dec 202545.2%13.6%20.3%11.1%9.1%0.79%
Jan 202643.4%16%16%13.1%10.7%0.95%
Feb 202646.1%13.9%13.9%13.9%11.3%1%
Mar 202640.9%12.3%18.3%15%12.3%1.3%
Apr 202637.6%13.8%16.8%16.8%13.8%1.2%
May 202643.5%10.7%15.9%15.9%13%0.95%
Jun 202642.4%12.7%15.5%15.5%12.7%1.1%
Jul 202641.3%15.1%15.1%15.1%12.4%0.89%
Aug 202640.8%18.3%15%15%10%0.88%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Little Tikes

    40.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Radio Flyer

    18.3%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  3. 3.Micro Scooters

    15%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Step2

    15%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Globber

    10%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  6. 6.Berg

    0.88%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ride on toys worldwide?

In August 2026, Little Tikes was the most searched among ride on toys worldwide, with an estimated 135K branded searches and 40.8% estimated Share of Search within this set. Radio Flyer is in 2nd place, 22.5 percentage points behind at 18.3% Share of Search.

Global ride on toys, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Little Tikes42% → 40.8%46.1%Feb 202637.6%Apr 20261st
Radio Flyer15.4% → 18.3%18.3%Aug 202610.7%May 20263rd → 2nd
Micro Scooters18.8% → 15%25.8%Nov 202513.9%Feb 20262nd → 3rd
Step212.6% → 15%16.8%Apr 202611.1%Dec 20254th
Globber10.3% → 10%13.8%Apr 20269.1%Dec 20255th
Berg0.9% → 0.88%1.3%Mar 20260.68%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide decreased from 42% to 40.8%.
  • Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide increased from 15.4% to 18.3%.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among ride on toys worldwide decreased from 18.8% to 15%.
  • Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide increased from 12.6% to 15%.
  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide peaked at 46.1% in February 2026 and was lowest at 37.6% in April 2026.
  • Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide peaked at 18.3% in August 2026 and was lowest at 10.7% in May 2026.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among ride on toys worldwide peaked at 25.8% in November 2025 and was lowest at 13.9% in February 2026.
  • Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide peaked at 16.8% in April 2026 and was lowest at 11.1% in December 2025.
  • Across the 11 months ending August 2026, Globber’s estimated Share of Search among ride on toys worldwide peaked at 13.8% in April 2026 and was lowest at 9.1% in December 2025.
  • Across the 11 months ending August 2026, Radio Flyer rose from 3rd to 2nd among ride on toys worldwide.
  • Across the 11 months ending August 2026, Micro Scooters fell from 2nd to 3rd among ride on toys worldwide.
  • Across the 11 months ending August 2026, Globber and Berg held steady: their estimated Share of Search among ride on toys worldwide each moved less than 0.5 percentage points.

How did search popularity change for ride on toys worldwide in August 2026?

  1. In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.

  2. In August 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 12.4% to 10%.

  3. Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026.

  4. Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

  5. Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

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