How popular isLittle Tikes in search?
In September 2026, there were an estimated 165K branded searches for Little Tikes worldwide which is up 22.2% over the last 12 months. Little Tikes holds 27.3% estimated Share of Search among play kitchen brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fisher-Price40.7%
Little Tikes27.3%
Melissa & Doug22.4%
Hape6.7%
KidKraft3%
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Which play kitchen brands compete with Little Tikes?
Share of Search by month for Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Little Tikes | Melissa & Doug | Hape | KidKraft |
|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 20.8% | 20.9% | 7.6% | 4.2% |
| Nov 2025 | 46.7% | 17.1% | 25.6% | 6.3% | 4.2% |
| Dec 2025 | 49% | 18% | 22% | 6.6% | 4.4% |
| Jan 2026 | 50.8% | 18.5% | 18.6% | 8.3% | 3.7% |
| Feb 2026 | 43.7% | 23.9% | 19.7% | 8.8% | 3.9% |
| Mar 2026 | 42.9% | 23.5% | 19.2% | 8.6% | 5.8% |
| Apr 2026 | 44.4% | 24.3% | 16.4% | 8.9% | 6% |
| May 2026 | 42.5% | 28.5% | 15.7% | 8.6% | 4.7% |
| Jun 2026 | 41.1% | 27.6% | 18.6% | 8.3% | 4.5% |
| Jul 2026 | 44.4% | 24.4% | 19.9% | 7.3% | 4% |
| Aug 2026 | 42.8% | 23.5% | 23.5% | 7% | 3.1% |
| Sep 2026 | 40.7% | 27.3% | 22.4% | 6.7% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 246K | 0% | -2.1 points | |
| 2, moved from 3rd to 2nd | 27.3% | 165K | +22.2% | +3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.4% | 135K | +0.07% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.7% | 40.5K | 0% | -0.4 points | |
| 5, held 5th | 3% | 18.1K | 0% | -0.2 points |
40.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.1 points.
27.3%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.
22.4%
Moved from 2nd to 3rd. 135K estimated branded searches, +0.07% vs prior month. Share -1.2 points.
4.
Hape6.7%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
KidKraft3%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Little Tikes and its closest rivals
Every comparison with Little Tikes
24 comparisons
- Bestway vs Little Tikes
- Fisher-Price vs Little Tikes
- Crayola vs Little Tikes
- Little Tikes vs Melissa & Doug
- Intex vs Little Tikes
- Little Tikes vs Radio Flyer
- Keter vs Little Tikes
- Little Tikes vs Micro Scooters
- Little Tikes vs Step2
- Hape vs Little Tikes
- Globber vs Little Tikes
- Little Tikes vs Sportspower
- Little Tikes vs Vuly
- Backyard Discovery vs Little Tikes
- KidKraft vs Little Tikes
- Little Tikes vs Plan Toys
- Little Tikes vs Plum
- Jumpflex vs Little Tikes
- Fatmoose vs Little Tikes
- Chad Valley vs Little Tikes
- Gonge vs Little Tikes
- Little Tikes vs Springfree
- Little Tikes vs TP Toys
- Berg vs Little Tikes
How has branded search demand for Little Tikes changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Little Tikes worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among play kitchen brands worldwide increased from 20.8% to 27.3%.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among play kitchen brands worldwide peaked at 28.5% in May 2026 and was lowest at 17.1% in November 2025.
- Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among play kitchen brands worldwide.
How did search popularity change for play kitchen brands worldwide in September 2026?
5 changes
In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among play kitchen brands worldwide, with 27.3% estimated Share of Search.
In September 2026, Fisher-Price lost estimated Share of Search among play kitchen brands worldwide, from 42.8% to 40.7%.
In September 2026, Melissa & Doug lost estimated Share of Search among play kitchen brands worldwide, from 23.5% to 22.4%.
Hape’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 8.3% to 6.7% in September 2026.
KidKraft’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 4.5% to 3% in September 2026.
Where does Little Tikes compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dollhouse brands | 2nd of 6 | 26.5% | Show ranking |
| Play kitchen brands | 2nd of 5 | 27.3% | Shown above |
| Kids play equipment brands | 2nd of 8 | 27.9% | Show ranking |
| Art easel brands | 2nd of 4 | 38.9% | Show ranking |
| Ride on toys | 1st of 6 | 41.7% | Show ranking |
| Sandpits | 1st of 6 | 63% | Show ranking |
| Swings | 1st of 6 | 69.2% | Show ranking |
| Trampoline brands | 1st of 5 | 77.1% | Show ranking |
| Climbing frames | 1st of 6 | 79.5% | Show ranking |
| Playset brands | 1st of 3 | 80.4% | Show ranking |
How is Little Tikes measured?
Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- little tikes
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Is Little Tikes your brand?
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