Brandwave

Jack Richeson vs Little Tikes:Which is more popular?

In September 2026, Little Tikes had more branded searches than Jack Richeson among art easel brands worldwide. Little Tikes had about 165,000 branded searches, while Jack Richeson had 1,200. Little Tikes made up 36.6% of all art easel brand searches we track, and Jack Richeson accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about art easel brands, Jack Richeson appeared in three of the five answers and Little Tikes in none.

Among art easel brands worldwide in September 2026

Who do people search for more?

Little Tikes, about 138 searches for every 1 for Jack Richeson

Little Tikes 165K searchesJack Richeson 1.2K searches

Who does AI mention more?

Jack Richeson, mentioned in 3 of 5 answers, Little Tikes in 0

Jack Richeson in 3 of 5Little Tikes in 0 of 5

Who does AI recommend more?

Jack Richeson, the only one of the two named

Jack Richeson first in 3Little Tikes never named

Follow Jack Richeson vs Little Tikes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top art easel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jack Richeson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Little Tikes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mabef1st
  2. Jack Richeson2nd
  3. MEEDEN3rd
  4. Blick Studio4th
  5. Crayola–
  6. Little Tikes–
  7. Hape–
  8. KidKraft–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blick Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mabef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jack Richeson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MEEDEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidKraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art easel brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Jack Richeson or Little Tikes more popular in search?

This chart shows how often people search Google for Jack Richeson and Little Tikes by name. Each line represents a brand's share of searches for all eight art easel brands we track, month by month, from English-language searches worldwide.

Jack Richeson and Little Tikes among art easel brands worldwide, by month

Share of searches by month for Little Tikes, Jack Richeson. The figures are in the table below the chart.

View monthly share of searches table
MonthCrayolaLittle TikesHapeMEEDENKidKraftMabefBlick StudioJack Richeson
Oct 202546.2%31%11.4%4.1%6.2%0.5%0.34%0.29%
Nov 202540.7%33.4%12.3%4.3%8.2%0.53%0.32%0.24%
Dec 202540.9%33.6%12.3%3.9%8.2%0.47%0.36%0.26%
Jan 202644.6%29.7%13.4%5%6%0.59%0.4%0.38%
Feb 202646.7%31.1%11.5%4.2%5.1%0.62%0.42%0.34%
Mar 202645.5%30.6%11.2%4%7.5%0.49%0.3%0.38%
Apr 202645.3%30.4%11.1%4.7%7.5%0.49%0.27%0.27%
May 202643.2%35.5%10.6%3.8%5.8%0.49%0.28%0.27%
Jun 202647.4%31.8%9.5%4.9%5.2%0.51%0.28%0.28%
Jul 202647.8%32.1%9.6%4.2%5.3%0.52%0.25%0.29%
Aug 202651.1%28%8.4%7.6%3.8%0.52%0.31%0.26%
Sep 202644.6%36.6%9%4.7%4%0.48%0.33%0.27%

How has the Jack Richeson and Little Tikes comparison changed over the last 12 months?

3 findings
  • Little Tikes was ahead of Jack Richeson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jack Richeson’s share of searches among art easel brands worldwide moved from 0.29% to 0.27%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
  • Across the 12 months ending September 2026, Little Tikes’ share of searches among art easel brands worldwide moved from 31% to 36.6%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for art easel brands worldwide in September 2026?

1 change
  1. In September 2026, Little Tikes gained share of searches among art easel brands worldwide, from 28% to 36.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jack Richeson’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jack Richeson

2 branded search terms

  • jack richeson
  • richeson easel

Little Tikes

1 branded search term

  • little tikes

How the Brand Demand Index is measured

Other head-to-heads among art easel brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.