Brandwave

How popular isLittle Tikes in search?

In September 2026, there were an estimated 165K branded searches for Little Tikes worldwide which is up 22.2% over the last 12 months. Little Tikes holds 26.5% estimated Share of Search among dollhouse brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fisher-Price39.5%
  2. Little Tikes26.5%
  3. Melissa & Doug21.7%
  4. Hape6.5%
  5. KidKraft2.9%
  6. Plan Toys2.9%
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Which dollhouse brands compete with Little Tikes?

Little Tikes against dollhouse brands worldwide, by month

Share of Search by month for Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceLittle TikesMelissa & DougHapeKidKraftPlan Toys
Oct 202545.2%20.3%20.3%7.4%4.1%2.7%
Nov 202545.7%16.8%25%6.1%4.1%2.3%
Dec 202547.9%17.6%21.5%6.4%4.3%2.4%
Jan 202649.5%18.1%18.2%8.1%3.7%2.4%
Feb 202642.5%23.3%19.2%8.6%3.8%2.6%
Mar 202641.6%22.8%18.6%8.4%5.6%3.1%
Apr 202643.2%23.7%16%8.7%5.8%2.6%
May 202641.5%27.8%15.3%8.3%4.6%2.5%
Jun 202639.9%26.8%18%8%4.4%2.9%
Jul 202643.2%23.7%19.4%7.1%3.9%2.6%
Aug 202641.5%22.8%22.8%6.8%3.1%3.1%
Sep 202639.5%26.5%21.7%6.5%2.9%2.9%

  1. 1.Fisher-Price

    39.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Little Tikes

    26.5%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  3. 3.Melissa & Doug

    21.7%

    Moved from 2nd to 3rd. 135K estimated branded searches, +0.07% vs prior month. Share -1.1 points.

  4. 4.Hape

    6.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.KidKraft

    2.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Plan Toys

    2.9%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Little Tikes and its closest rivals

Every comparison with Little Tikes

How has branded search demand for Little Tikes changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Little Tikes worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among dollhouse brands worldwide increased from 20.3% to 26.5%.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among dollhouse brands worldwide peaked at 27.8% in May 2026 and was lowest at 16.8% in November 2025.
  • Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among dollhouse brands worldwide.

How did search popularity change for dollhouse brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among dollhouse brands worldwide, with 26.5% estimated Share of Search.

  2. In September 2026, Fisher-Price lost estimated Share of Search among dollhouse brands worldwide, from 41.5% to 39.5%.

  3. In September 2026, Melissa & Doug lost estimated Share of Search among dollhouse brands worldwide, from 22.8% to 21.7%.

  4. Hape’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 8% to 6.5% in September 2026.

  5. KidKraft’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 4.4% to 2.9% in September 2026.

Where does Little Tikes compete?

Little Tikes is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dollhouse brands2nd of 626.5%Shown above
Play kitchen brands2nd of 527.3%Show ranking
Kids play equipment brands2nd of 828.1%Show ranking
Art easel brands2nd of 438.9%Show ranking
Ride on toys1st of 641.7%Show ranking
Sandpits1st of 664.1%Show ranking
Swings1st of 670.5%Show ranking
Trampoline brands1st of 578.3%Show ranking
Playset brands1st of 380.4%Show ranking
Climbing frames1st of 681.2%Show ranking

How is Little Tikes measured?

Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • little tikes

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How the Brand Demand Index is measured

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