Backyard Discovery vs Rainbow Play Systems:Which is searched more?
In September 2026, Backyard Discovery had more branded searches than Rainbow Play Systems among playset brands worldwide. Backyard Discovery had about 22,200 branded searches, while Rainbow Play Systems had 14,800. Backyard Discovery made up 9% of all playset brand searches we track, and Rainbow Play Systems accounted for 6%. These are worldwide searches for English-language branded terms.
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Is Backyard Discovery or Rainbow Play Systems more popular in search?
Compare the playset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Backyard Discovery, Rainbow Play Systems. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Backyard Discovery | KidKraft | Lifetime | Rainbow Play Systems | Gorilla Playsets |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 7.8% | 11.7% | 11.7% | 6.4% | 4.3% |
| Nov 2025 | 60.8% | 6.7% | 14.9% | 6.7% | 5.5% | 5.5% |
| Dec 2025 | 64.6% | 7.1% | 15.9% | 3.9% | 4.7% | 3.9% |
| Jan 2026 | 59.4% | 9.8% | 12% | 8% | 6.5% | 4.4% |
| Feb 2026 | 57.3% | 11.6% | 9.4% | 7.7% | 7.7% | 6.3% |
| Mar 2026 | 45.9% | 16.8% | 11.3% | 7.6% | 9.2% | 9.2% |
| Apr 2026 | 45.2% | 16.6% | 11.1% | 9.1% | 9.1% | 9.1% |
| May 2026 | 49.4% | 18.1% | 8.1% | 8.1% | 8.1% | 8.1% |
| Jun 2026 | 50.9% | 15.3% | 8.4% | 10.2% | 8.4% | 6.8% |
| Jul 2026 | 55.6% | 13.6% | 9.1% | 9.1% | 7.5% | 5% |
| Aug 2026 | 58% | 11.7% | 7.8% | 9.5% | 7.8% | 5.2% |
| Sep 2026 | 67% | 9% | 7.3% | 7.3% | 6% | 3.3% |
How has the Backyard Discovery and Rainbow Play Systems comparison changed over the last 12 months?
3 findings
- Backyard Discovery was ahead of Rainbow Play Systems in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Backyard Discovery’s share of searches among playset brands worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Rainbow Play Systems’ share of searches among playset brands worldwide moved from 6.4% to 6%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for playset brands worldwide in September 2026?
2 changes
In September 2026, Backyard Discovery lost share of searches among playset brands worldwide, from 11.7% to 9%.
In September 2026, Rainbow Play Systems lost share of searches among playset brands worldwide, from 7.8% to 6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Backyard Discovery’s and Rainbow Play Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backyard Discovery
1 branded search term
- backyard discovery
Rainbow Play Systems
1 branded search term
- rainbow play systems
Other head-to-heads among playset brands
Little Tikes vs Backyard Discovery: compare search popularity
Little Tikes vs KidKraft: compare search popularity
Little Tikes vs Lifetime: compare search popularity- Little Tikes vs Rainbow Play Systems: compare search popularity
- Backyard Discovery vs KidKraft: compare search popularity
- Backyard Discovery vs Lifetime: compare search popularity
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