Brandwave

How popular isBackyard Discovery in search?

In September 2026, there were an estimated 22.2K branded searches for Backyard Discovery worldwide which is up 22.7% over the last 12 months. Backyard Discovery holds 10.8% estimated Share of Search among playset brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Little Tikes80.4%
  2. Backyard Discovery10.8%
  3. KidKraft8.8%
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Which playset brands compete with Backyard Discovery?

Backyard Discovery against playset brands worldwide, by month

Share of Search by month for Little Tikes, Backyard Discovery, KidKraft. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesBackyard DiscoveryKidKraft
Oct 202574.9%10%15%
Nov 202573.8%8.1%18.1%
Dec 202573.8%8.1%18.1%
Jan 202673.2%12%14.8%
Feb 202673.2%14.8%12%
Mar 202662%22.7%15.2%
Apr 202662%22.7%15.2%
May 202665.3%24%10.7%
Jun 202668.3%20.5%11.2%
Jul 202670.9%17.4%11.7%
Aug 202674.9%15%10%
Sep 202680.4%10.8%8.8%

  1. 1.Little Tikes

    80.4%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.5 points.

  2. 2.Backyard Discovery

    10.8%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.2 points.

  3. 3.KidKraft

    8.8%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between Backyard Discovery and its closest rivals

Every comparison with Backyard Discovery

How has branded search demand for Backyard Discovery changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Backyard Discovery worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide increased from 10% to 10.8%.
  • Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide peaked at 24% in May 2026 and was lowest at 8.1% in November 2025.
  • Across the 12 months ending September 2026, Backyard Discovery rose from 3rd to 2nd among playset brands worldwide.

How did search popularity change for playset brands worldwide in September 2026?

  1. In September 2026, Little Tikes gained estimated Share of Search among playset brands worldwide, from 74.9% to 80.4%.

  2. In September 2026, Backyard Discovery lost estimated Share of Search among playset brands worldwide, from 15% to 10.8%.

  3. In September 2026, KidKraft lost estimated Share of Search among playset brands worldwide, from 10% to 8.8%.

Where does Backyard Discovery compete?

Backyard Discovery is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swings3rd of 69.5%Show ranking
Playset brands2nd of 310.8%Shown above
Climbing frames2nd of 610.9%Show ranking

How is Backyard Discovery measured?

Brandwave collects information about searches that people make online using Backyard Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • backyard discovery

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How the Brand Demand Index is measured

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