Brandwave

How popular isKidKraft in search?

In September 2026, there were an estimated 18.1K branded searches for KidKraft worldwide which is down 33.2% over the last 12 months. KidKraft holds 8.8% estimated Share of Search among playset brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Little Tikes80.4%
  2. Backyard Discovery10.8%
  3. KidKraft8.8%
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Which playset brands compete with KidKraft?

KidKraft against playset brands worldwide, by month

Share of Search by month for Little Tikes, Backyard Discovery, KidKraft. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesBackyard DiscoveryKidKraft
Oct 202574.9%10%15%
Nov 202573.8%8.1%18.1%
Dec 202573.8%8.1%18.1%
Jan 202673.2%12%14.8%
Feb 202673.2%14.8%12%
Mar 202662%22.7%15.2%
Apr 202662%22.7%15.2%
May 202665.3%24%10.7%
Jun 202668.3%20.5%11.2%
Jul 202670.9%17.4%11.7%
Aug 202674.9%15%10%
Sep 202680.4%10.8%8.8%

  1. 1.Little Tikes

    80.4%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.5 points.

  2. 2.Backyard Discovery

    10.8%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.2 points.

  3. 3.KidKraft

    8.8%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between KidKraft and its closest rivals

Every comparison with KidKraft

How has branded search demand for KidKraft changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KidKraft worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among playset brands worldwide decreased from 15% to 8.8%.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among playset brands worldwide peaked at 18.1% in November 2025 and was lowest at 8.8% in September 2026.
  • Across the 12 months ending September 2026, KidKraft fell from 2nd to 3rd among playset brands worldwide.

How did search popularity change for playset brands worldwide in September 2026?

  1. In September 2026, Little Tikes gained estimated Share of Search among playset brands worldwide, from 74.9% to 80.4%.

  2. In September 2026, Backyard Discovery lost estimated Share of Search among playset brands worldwide, from 15% to 10.8%.

  3. In September 2026, KidKraft lost estimated Share of Search among playset brands worldwide, from 10% to 8.8%.

Where does KidKraft compete?

KidKraft is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dolls house brands4th of 62%Show ranking
Dollhouse brands5th of 62.9%Show ranking
Play kitchen brands5th of 53%Show ranking
Art easel brands4th of 44.3%Show ranking
Sandpits3rd of 67%Show ranking
Dollhouse furniture brands3rd of 48.5%Show ranking
Playset brands3rd of 38.8%Shown above

How is KidKraft measured?

Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kid kraft
  • kidkraft

Do you work for KidKraft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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