Playset brands:Which are searched most?
In September 2026, Little Tikes was the most searched among playset brands worldwide, with an estimated 165K branded searches and 80.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Little Tikes80.4%
Backyard Discovery10.8%
KidKraft8.8%
Follow playset brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the playset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Tikes, Backyard Discovery, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Backyard Discovery | KidKraft |
|---|---|---|---|
| Oct 2025 | 74.9% | 10% | 15% |
| Nov 2025 | 73.8% | 8.1% | 18.1% |
| Dec 2025 | 73.8% | 8.1% | 18.1% |
| Jan 2026 | 73.2% | 12% | 14.8% |
| Feb 2026 | 73.2% | 14.8% | 12% |
| Mar 2026 | 62% | 22.7% | 15.2% |
| Apr 2026 | 62% | 22.7% | 15.2% |
| May 2026 | 65.3% | 24% | 10.7% |
| Jun 2026 | 68.3% | 20.5% | 11.2% |
| Jul 2026 | 70.9% | 17.4% | 11.7% |
| Aug 2026 | 74.9% | 15% | 10% |
| Sep 2026 | 80.4% | 10.8% | 8.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.4% | 165K | +22.2% | +5.5 points | |
| 2, held 2nd | 10.8% | 22.2K | -18.1% | -4.2 points | |
| 3, held 3rd | 8.8% | 18.1K | 0% | -1.2 points |
80.4%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.5 points.
10.8%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.2 points.
3.
KidKraft8.8%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among playset brands worldwide?
3 brands
In September 2026, Little Tikes was the most searched among playset brands worldwide, with an estimated 165K branded searches and 80.4% estimated Share of Search within this set. Backyard Discovery is in 2nd place, 69.6 percentage points behind at 10.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Little Tikes | 74.9% → 80.4% | 80.4%Sep 2026 | 62%Mar 2026 | 1st |
| Backyard Discovery | 10% → 10.8% | 24%May 2026 | 8.1%Nov 2025 | 3rd → 2nd |
| KidKraft | 15% → 8.8% | 18.1%Nov 2025 | 8.8%Sep 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among playset brands worldwide increased from 74.9% to 80.4%.
- Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide increased from 10% to 10.8%.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among playset brands worldwide decreased from 15% to 8.8%.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among playset brands worldwide peaked at 80.4% in September 2026 and was lowest at 62% in March 2026.
- Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide peaked at 24% in May 2026 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among playset brands worldwide peaked at 18.1% in November 2025 and was lowest at 8.8% in September 2026.
- Across the 12 months ending September 2026, Backyard Discovery rose from 3rd to 2nd among playset brands worldwide.
- Across the 12 months ending September 2026, KidKraft fell from 2nd to 3rd among playset brands worldwide.
How did search popularity change for playset brands worldwide in September 2026?
3 changes
In September 2026, Little Tikes gained estimated Share of Search among playset brands worldwide, from 74.9% to 80.4%.
In September 2026, Backyard Discovery lost estimated Share of Search among playset brands worldwide, from 15% to 10.8%.
In September 2026, KidKraft lost estimated Share of Search among playset brands worldwide, from 10% to 8.8%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.