Brandwave

How popular isKidKraft in search?

In September 2026, there were an estimated 18.1K branded searches for KidKraft worldwide which is down 33.2% over the last 12 months. KidKraft holds 8.5% estimated Share of Search among dollhouse furniture brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Melissa & Doug63.9%
  2. Hape19.1%
  3. KidKraft8.5%
  4. Plan Toys8.5%
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Which dollhouse furniture brands compete with KidKraft?

KidKraft against dollhouse furniture brands worldwide, by month

Share of Search by month for Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthMelissa & DougHapeKidKraftPlan Toys
Oct 202558.9%21.5%11.8%7.9%
Nov 202566.7%16.4%10.9%6%
Dec 202562.1%18.6%12.5%6.8%
Jan 202656.1%25.1%11.3%7.5%
Feb 202656.2%25.1%11.2%7.5%
Mar 202652.3%23.5%15.7%8.6%
Apr 202648.3%26.3%17.6%7.9%
May 202649.8%27.2%14.9%8.1%
Jun 202654%24.1%13.2%8.8%
Jul 202658.8%21.6%11.8%7.9%
Aug 202663.8%19.1%8.5%8.5%
Sep 202663.9%19.1%8.5%8.5%

  1. 1.Melissa & Doug

    63.9%

    Held 1st. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  2. 2.Hape

    19.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.KidKraft

    8.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plan Toys

    8.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KidKraft and its closest rivals

Every comparison with KidKraft

How has branded search demand for KidKraft changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KidKraft worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide decreased from 11.8% to 8.5%.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 17.6% in April 2026 and was lowest at 8.5% in September 2026.

How did search popularity change for dollhouse furniture brands worldwide in September 2026?

  1. Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide has gained ground for 3 months in a row, from 54% to 63.9% in September 2026.

  2. Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026.

  3. KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 13.2% to 8.5% in September 2026.

Where does KidKraft compete?

KidKraft is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dolls house brands4th of 62%Show ranking
Dollhouse brands5th of 62.9%Show ranking
Play kitchen brands5th of 53%Show ranking
Art easel brands4th of 44.3%Show ranking
Sandpits3rd of 67%Show ranking
Dollhouse furniture brands3rd of 48.5%Shown above
Playset brands3rd of 38.8%Show ranking

How is KidKraft measured?

Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kid kraft
  • kidkraft

Do you work for KidKraft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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