Brandwave

KidKraft vs MEEDEN:Which is more popular?

In September 2026, MEEDEN had more branded searches than KidKraft among art easel brands worldwide. MEEDEN had about 21,000 branded searches, while KidKraft had 18,100. MEEDEN made up 4.7% of all art easel brand searches we track, and KidKraft accounted for 4%. When we asked ChatGPT and Google AI Overviews about art easel brands, MEEDEN appeared in two of the five answers and KidKraft in none.

Among art easel brands worldwide in September 2026

Who do people search for more?

MEEDEN, about 16% more searches than KidKraft

MEEDEN 21K searchesKidKraft 18.1K searches

Who does AI mention more?

MEEDEN, mentioned in 2 of 5 answers, KidKraft in 0

MEEDEN in 2 of 5KidKraft in 0 of 5

Who does AI recommend more?

MEEDEN, the only one of the two named

MEEDEN first in 2KidKraft never named

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Top art easel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MEEDEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KidKraft did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mabef1st
  2. Jack Richeson2nd
  3. MEEDEN3rd
  4. Blick Studio4th
  5. Crayola–
  6. Little Tikes–
  7. Hape–
  8. KidKraft–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blick Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mabef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jack Richeson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MEEDEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidKraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art easel brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is KidKraft or MEEDEN more popular in search?

This chart shows how often people search Google for KidKraft and MEEDEN by name. Each line represents a brand's share of searches for all eight art easel brands we track, month by month, from English-language searches worldwide.

KidKraft and MEEDEN among art easel brands worldwide, by month

Share of searches by month for MEEDEN, KidKraft. The figures are in the table below the chart.

View monthly share of searches table
MonthCrayolaLittle TikesHapeMEEDENKidKraftMabefBlick StudioJack Richeson
Oct 202546.2%31%11.4%4.1%6.2%0.5%0.34%0.29%
Nov 202540.7%33.4%12.3%4.3%8.2%0.53%0.32%0.24%
Dec 202540.9%33.6%12.3%3.9%8.2%0.47%0.36%0.26%
Jan 202644.6%29.7%13.4%5%6%0.59%0.4%0.38%
Feb 202646.7%31.1%11.5%4.2%5.1%0.62%0.42%0.34%
Mar 202645.5%30.6%11.2%4%7.5%0.49%0.3%0.38%
Apr 202645.3%30.4%11.1%4.7%7.5%0.49%0.27%0.27%
May 202643.2%35.5%10.6%3.8%5.8%0.49%0.28%0.27%
Jun 202647.4%31.8%9.5%4.9%5.2%0.51%0.28%0.28%
Jul 202647.8%32.1%9.6%4.2%5.3%0.52%0.25%0.29%
Aug 202651.1%28%8.4%7.6%3.8%0.52%0.31%0.26%
Sep 202644.6%36.6%9%4.7%4%0.48%0.33%0.27%

How has the KidKraft and MEEDEN comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: MEEDEN took it in August 2026.
  • Across the 12 months ending September 2026, KidKraft’s share of searches among art easel brands worldwide moved from 6.2% to 4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, MEEDEN’s share of searches among art easel brands worldwide moved from 4.1% to 4.7%, and its estimated monthly branded searches moved from 17.7K to 21K.

How did search popularity change for art easel brands worldwide in September 2026?

2 changes
  1. In September 2026, MEEDEN lost share of searches among art easel brands worldwide, from 7.6% to 4.7%.

  2. Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using KidKraft’s and MEEDEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KidKraft

2 branded search terms

  • kid kraft
  • kidkraft

MEEDEN

2 branded search terms

  • meeden
  • meeden easel

How the Brand Demand Index is measured

Other head-to-heads among art easel brands

Creator with pink hair and a pink jacket

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