Brandwave

Gorilla Playsets vs KidKraft:Which is more popular?

In September 2026, KidKraft had more branded searches than Gorilla Playsets among kids play equipment brands worldwide. KidKraft had about 18,100 branded searches, while Gorilla Playsets had 8,100. KidKraft made up 2.8% of all kids play equipment brand searches we track, and Gorilla Playsets accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Gorilla Playsets appeared in four of the five answers and KidKraft in three. Gorilla Playsets was mentioned before KidKraft in three out of four answers.

Among kids play equipment brands worldwide in September 2026

Who do people search for more?

KidKraft, about 2 searches for every 1 for Gorilla Playsets

KidKraft 18.1K searchesGorilla Playsets 8.1K searches

Who does AI mention more?

Gorilla Playsets, mentioned in 4 of 5 answers, KidKraft in 3

Gorilla Playsets in 4 of 5KidKraft in 3 of 5

Who does AI recommend more?

Gorilla Playsets, named ahead of KidKraft in 3 of 4 answers

Gorilla Playsets first in 3KidKraft first in 1

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Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Playsets was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KidKraft was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gorilla Playsets was listed before KidKraft in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backyard Discovery1st
  2. Gorilla Playsets2nd
  3. Lifetime3rd
  4. KidKraft4th
  5. Step25th
  6. Bestway–
  7. Little Tikes–
  8. Intex–
  9. Keter–
  10. Plum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gorilla Playsets or KidKraft more popular in search?

This chart shows how often people search Google for Gorilla Playsets and KidKraft by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from English-language searches worldwide.

Gorilla Playsets and KidKraft among kids play equipment brands worldwide, by month

Share of searches by month for KidKraft, Gorilla Playsets. The figures are in the table below the chart.

View monthly share of searches table
MonthBestwayLittle TikesIntexKeterStep2Backyard DiscoveryKidKraftLifetimeGorilla PlaysetsPlumGongeTP Toys
Oct 202524.2%24.2%19.7%10.8%7.3%3.2%4.9%1.9%1.8%0.73%0.79%0.52%
Nov 202521.6%26.4%17.6%9.7%7.9%2.9%6.5%2.6%2.4%0.96%0.86%0.7%
Dec 202530.6%25.1%16.7%7.5%6.2%2.8%6.2%1.3%1.5%0.73%0.82%0.55%
Jan 202630.3%20.2%20.2%11.1%6.1%3.3%4.1%1.3%1.5%0.7%0.66%0.66%
Feb 202625.7%20.9%20.9%11.5%6.3%4.2%3.4%2.5%2.3%0.75%0.68%0.84%
Mar 202622.3%18.2%18.2%12.2%6.7%6.7%4.5%4.4%3.7%1.3%0.49%1.3%
Apr 202619.6%16%23.9%13.1%7.2%5.9%3.9%3.9%3.2%1.6%0.34%1.4%
May 202625.7%14.1%31.4%9.4%5.2%5.2%2.3%2.3%2.3%0.99%0.25%0.85%
Jun 202632.2%9.7%39.4%6.5%3.5%2.9%1.6%1.4%1.3%0.64%0.21%0.58%
Jul 202633.6%12.3%33.6%6.8%4.5%3%2%1.2%1.1%0.73%0.27%0.74%
Aug 202629.4%16.2%29.4%8.9%5.9%3.2%2.2%1.6%1.4%0.75%0.35%0.65%
Sep 202625.5%25.5%17%11.4%9.4%3.4%2.8%1.7%1.3%0.91%0.56%0.56%

How has the Gorilla Playsets and KidKraft comparison changed over the last 12 months?

3 findings

How did search popularity change for kids play equipment brands worldwide in September 2026?

2 changes

  1. In September 2026, KidKraft gained share of searches among kids play equipment brands worldwide, from 2.2% to 2.8%.

  2. Estimated monthly branded searches for Gorilla Playsets worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gorilla Playsets’ and KidKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Playsets

1 branded search term

  • gorilla playsets

KidKraft

2 branded search terms

  • kid kraft
  • kidkraft

How the Brand Demand Index is measured

Other head-to-heads among kids play equipment brands

Creator with pink hair and a pink jacket

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