Brandwave

How popular isIntex in search?

In September 2026, there were an estimated 110K branded searches for Intex worldwide which held steady over the last 12 months. Intex holds 18.6% estimated Share of Search among kids play equipment brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bestway27.9%
  2. Little Tikes27.9%
  3. Intex18.6%
  4. Keter12.5%
  5. Step210.2%
  6. Plum1.7%
  7. Gonge0.61%
  8. TP Toys0.61%
Intex website (opens in a new tab)

Follow Intex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which kids play equipment brands compete with Intex?

Intex against kids play equipment brands worldwide, by month

Share of Search by month for Bestway, Little Tikes, Intex, Keter, Step2. The figures are in the table below the chart.

View monthly share of search table
MonthBestwayLittle TikesIntexKeterStep2PlumGongeTP Toys
Oct 202527.2%27.2%22.1%12.2%8.2%1.7%0.89%0.58%
Nov 202525%30.5%20.3%11.2%9.1%2.1%1%0.81%
Dec 202534.4%28.3%18.8%8.5%6.9%1.5%0.93%0.62%
Jan 202633.5%22.3%22.3%12.3%6.7%1.5%0.73%0.73%
Feb 202629.1%23.7%23.7%13%7.1%1.5%0.78%0.95%
Mar 202627.4%22.4%22.4%15%8.2%2.4%0.6%1.6%
Apr 202623.3%19.1%28.4%15.6%8.6%2.9%0.41%1.7%
May 202629.1%15.9%35.6%10.6%5.8%1.7%0.28%0.96%
Jun 202634.6%10.4%42.3%7%3.8%1.1%0.22%0.62%
Jul 202636.1%13.3%36.1%7.3%4.9%1.3%0.28%0.8%
Aug 202632%17.5%32%9.6%6.4%1.4%0.38%0.7%
Sep 202627.9%27.9%18.6%12.5%10.2%1.7%0.61%0.61%

  1. 1.Bestway

    27.9%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -4.1 points.

  2. 2.Little Tikes

    27.9%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +10.3 points.

  3. 3.Intex

    18.6%

    Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -13.4 points.

  4. 4.Keter

    12.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.9 points.

  5. 5.Step2

    10.2%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  6. 6.Plum

    1.7%

    Held 6th. 10.2K estimated branded searches, -8.2% vs prior month. Share +0.3 points.

  7. 7.Gonge

    0.61%

    Moved from 8th to 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.TP Toys

    0.61%

    Moved from 7th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Intex and its closest rivals

Every comparison with Intex

How has branded search demand for Intex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Intex worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide decreased from 22.1% to 18.6%.
  • Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide peaked at 42.3% in June 2026 and was lowest at 18.6% in September 2026.

How did search popularity change for kids play equipment brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 27.9% estimated Share of Search.

  2. In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.4% to 10.2%.

  3. In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.6% to 12.5%.

  4. In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32% to 18.6%.

  5. In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32% to 27.9%.

  6. Plum’s estimated Share of Search among kids play equipment brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.

Where does Intex compete?

Intex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands4th of 65.9%Show ranking
Sand filter brands3rd of 88.9%Show ranking
Swimming pool brands3rd of 618.5%Show ranking
Kids play equipment brands3rd of 818.6%Shown above
Air mattress brands3rd of 419.4%Show ranking
Pool filter brands2nd of 338.6%Show ranking
Kayak brands1st of 659.2%Show ranking
Pool cleaners1st of 676.3%Show ranking

How is Intex measured?

Brandwave collects information about searches that people make online using Intex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • intex

Do you work for Intex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Intex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free